Jan Gericke Email and Phone Number

Creating purpose-led concepts, campaigns and strong designs that are tightly woven into long-term strategies for clients from all industries, a.o. AUDI, BMW Group, Google, Samsung, Zalando, Erste Liebe, Philipp und Keuntje, Kolle Rebbe, Dept. Unlocking the brands‘ potential through workshops and consultation on purpose and creative vision.

Driving the transformation of the brand Kipling as part of the VFC portfolio. Leading the global brand repositioning and develoment of a new vision, carving out the purpose and guiding principles as well as a long term strategy. Successfully relaunched the brand within one year and led the global rollout at all levels: Contributing to a new strong retail concept on- and offline, developing and monitoring 360° brand campaign concepts, driving the development of products and brand collaborations.… Show more Driving the transformation of the brand Kipling as part of the VFC portfolio. Leading the global brand repositioning and develoment of a new vision, carving out the purpose and guiding principles as well as a long term strategy. Successfully relaunched the brand within one year and led the global rollout at all levels: Contributing to a new strong retail concept on- and offline, developing and monitoring 360° brand campaign concepts, driving the development of products and brand collaborations. Centralised content production and created synergies to optimize costs within the scope of global budget responsibility. Show less

Providing guidance and leadership to a team of 12 creative professionals. Repositioning and relaunch of the brand RIMOWA. Driving the development of the 360° digital focused campaign of the Award-winning product RIMOWA Electronic Tag. Leading effective cross-media concepts to strengthen the brand AUDI. Develop a sustainable „content first“ strategy and optimize production processes to improve quality and significantly reduce costs.

Fostering a progressive and emotional brand identity for AUDI by creating innovative content strategies and effective cross-media concepts for product brochures, showroom films, brand books and digital applications.

Creating cross-media concepts and viral TV spots, print ads, posters, and PoS promotions for the brand IKEA.

Creating 360° image campaigns, designs and concepts for viral TV spots, print ads, posters, and PoS promotions for the brand Jägermeister, Telekom, Müller and A-Rosa.