I focus on extending the reach of SPLUNK technology into new industries and regions (CEE and SEE). By collaborating with cross-functional teams, I craft and implement effective market entry plans that capitalize on emerging opportunities.My expertise extends to pioneering novel use cases for SPLUNK technology, working closely with product development teams to translate market demands into innovative solutions. With a focus on addressing evolving challenges, I drive use case innovation to ensure SPLUNK remains at the forefront of industry advancement.Passionate about brand building, I excel in elevating the awareness and reputation of SPLUNK technology through strategic branding initiatives, thought leadership content, and impactful marketing campaigns. By positioning SPLUNK as a leader in the industry, I contribute to its sustained growth and market influence.

Key Responsibilities:- Market Expansion: Develop and execute market penetration strategies to extend the reach of SPLUNK technology. Identify target industries and regions for growth, collaborating with cross-functional teams to implement effective market entry plans.- Use Case Innovation: Lead the exploration and creation of novel use cases for SPLUNK technology. Collaborate with product development teams to translate market demands into innovative solutions that address emerging challenges.- Brand Building: Elevate the brand awareness and reputation of SPLUNK technology. Develop and implement branding initiatives, thought leadership content, and marketing campaigns to position the technology as a leader in the industry.- Consulting Expertise: Provide expert consulting services to clients and partners, leveraging deep knowledge of SPLUNK technology. Advise on best practices, customization, and optimization to ensure clients derive maximum value from the solution.- Strategic Alliances: Cultivate strategic partnerships and alliances with technology providers, industry associations, and solution integrators. Collaborate to create joint offerings and expand the technology's ecosystem.- Market Research: Stay current with industry trends, competitor analysis, and customer feedback. Use market insights to shape product development and business strategy.- Sales Enablement: Collaborate closely with sales teams to enable them with the necessary tools, knowledge, and resources to effectively sell SPLUNK technology. Develop training programs and sales collateral.

I am heading the Prague office’s business development and marketing team. I drive targeted campaigns and projects to leverage the leading position of the office on its markets in the CEE region and beyond. Among other things, I am also responsible for the PR efforts of the Prague office as well as its business development, marketing and social media strategy.

I am responsible for supporting the Bank Finance group’s business development efforts in the Czech Republic and CEE, specifically in relation to key target financial institutions.

- Gathering business intelligence on customers and competitors- Generating leads for possible sales, following sales activity- Formal proposal and presentation writing - Preparation of annual marketing plan- Development of internal and external marketing campaigns - Writing articles/advertisements for external media- Leading a team of sales assistants - Coaching regional colleagues (within CEE and Middle East) from sales and marketing perspective (preparation of strategies, best practices, advisory)- Role of the Knowledge database champion – maintaining the database and keeping it up-to date, Solving issues (functionality) of the CRM system from Sales and marketing perspective- Representing PwC at external events – seeking new contacts and opportunities- Key Account Management

Financial monitoring of large projects.

financial audit, advisory

Ad hoc project, testing user's interface of developed applications, communication with clients.

Regular cooperation on market research, mysteryshopping, data analysis

Occasional cooperation on preparation of PR events for clients and journalists.