Jan Keyser Email & Phone Number

Vancouver, British Columbia, Canada

Toronto, Ontario, Canada

- Developed and executed comprehensive SEO content strategies to ensure a seamless user experience, resulting in a 40% increase in organic traffic of a SaaS client within the first 6 months.- Complete technical, content and competitor audits to guide the SEO content strategy.- Led and Collaborated with cross-functional teams, including writers, designers, UX, and videographers, in the production of shareable, creative, and engaging keyword-optimized technical content across multiple platforms, and channels, including blog posts, apps, social media, and emails. Manage a content calendar.- Utilized SEO best practices to optimize websites and apps for search engines, resulting in a 25% increase in organic traffic and improved keyword rankings to the top 1 - 3 rankings across all clients. - Monitored, Analyzed, and reported on key performance indicators to identify opportunities for improvement using Google Analytics and other tools.- Conduct market opportunity analysis, educated by competitor evaluations, and A/B testing initiatives to create content that addresses customer pain points and maximizes conversion rates, leading to a 15% enhancement in an online retail client website performance.- Stay ahead of industry trends by developing strategies to incorporate AI-driven solutions to enhance the overall content process (focusing on Google’s E.E.A.T principles).

Toronto, Ontario, Canada

- Developed and executed comprehensive SEO strategies of 20+ SMB clients, resulting in an additional 3000 users to a Fintech site within the first 6 months within a competitive niche.- Conducted thorough technical SEO, content audits, opportunity analysis, and competitor evaluations, leading to a 15% enhancement in a SaaS client's website performance.- Complete keyword research and provide strategic recommendations.- Crafted full-funnel content strategies, guiding users from brand awareness to conversion, achieving an increase in customer engagement and a 30% growth in conversion rates.- Implemented a robust link-building campaign, leading to a 20% increase in domain authority and a subsequent boost in search engine rankings for an online health and wellness retail brand.- Monitor KPIs to ensure campaign performance and provide custom reporting.

Vancouver, British Columbia, Canada

- Mentor students in developing effective marketing strategies, (content, social media, and search campaigns, as well as measurement plans and KPI's).- Teach various platforms; Google Analytics, Google ads, Facebook analytics, Mailchimp, Tableau, etc.- Collaborate with educators to drive SEO best practices and overall digital marketing excellence.- Present lectures on digital marketing themes in an engaging and informative manner.- Promote, and manage cross-disciplinary projects among the UX Design, Web Development, Data Science, and Digital Marketing students.

Langley, British Columbia, Canada

- Develop and implement a comprehensive SEO strategy driving significant organic growth and conversion to the e-commerce page.- Conduct market, and competitor research to identify opportunities in consumer preferences, and market trends to capitalize on.- Startup marketing experience through designing and establishing the company’s brand identity including logo, brand guidelines, website, and product packaging design.- Successfully executed paid search and social media campaigns in alignment with an e-commerce, and content marketing strategy, resulting in an 80% increase in online sales over a 1-year period.- Led cross-functional internal teams, ensuring collaboration and success across various departments in a fast-paced dynamic environment that requires a lot of multitasking, resulting in the successful product launch of the gourmet candy collection.

Surrey, British Columbia, Canada

- Managed multiple brands in the company, developing and executing strategic sales and marketing initiatives with large supermarket chains including Sobeys, Loblaws, Safeway, Wholefoods, Thrufties.- Manage all digital, and conventional marketing initiatives including setting up and maintaining the website and social media channels, as well as representing the company at various trade shows, resulting in a 28% increase in overall sales in 2 years of key accounts.- Led a team of key account managers of both the retail and food service side of the business, locally, nationally, and internationally.- Designed compelling marketing content for various channels including; social media, website, email campaigns, and promotional material. (Graphic design experience designing product packaging)

Diploma, Digital Marketing

- Strategy - Content creation - Social Media - SEM - Analytics, Measurement, and Optimization

Bachelor'S Degree, Business Administration And Management, General

Fine And Studio Arts

Education record