✉ jan.nales@virupa.nl✆ +31 (0) 88 49 44 000

Member of the executive board of directors Royal Grolsch / SABMiller Netherlands.End responsible for the total Royal Grolsch / SABMiller brand and product portfolio in the Netherlands. Brands: Grolsch, De Klok, Grimbergen, Stender, Peroni Nastro Azzurro and Pilsner Urquell. Brand equity and P&L responsibility.Key activities: business strategy development, brand and business planning and execution, brand strategy development ((local) brand positioning, creative platform development), brand activity planning, media strategy development and TV contracting, ATL and BTL communication and activation, sponsoring and events including contract negotiations, digital plan development and execution, innovation, market research and insights development, agency management. Leading the brand management teams Grolsch and Portfolio Brands, marketing operations department, insights and market research department, consumer services department and on- and off-trade shopper marketing departments.

End responsible for the Grolsch and Grimbergen brand in the off-trade channel in the Netherlands. Brand equity and P&L responsibility. Key activities: brand strategy development, brand activity planning and execution, media strategy development and TV contracting, ATL and BTL communication and activation, digital plan development and execution, innovation and agency management.Key achievements: development and market introduction of new 33 cl returnable green Grolsch bottle and crate (2007); Development and market introduction of the renewed green 45 cl Grolsch Swingtop and crate (2008); Launch of Grolsch Perfect Draft (2006); Development and market introduction of Grolsch Cheersch home draft system (2008); Development and introduction of Grolsch Premium Weizen (2006) in both the on- and off-trade channel. Leading a team of brand managers. Member of the business team off-trade.

Foods Division as part of Unilever Bestfoods Netherlands. Commercial and marketing end responsible for Unilever beverages in the Netherlands. Brands: Lipton (Ice Tea) and Dextro Energy in both retail and out-of-home channels. Brand equity and P&L responsibility. Key achievements: positioning Lipton Ice Tea as a serious player in the Dutch soft drinks market; Leading the development of a renewed 3 year commercial business / brand strategy for Lipton in Netherlands; Execution of the strategy; The introduction of the 1.5 ltr Lipton PET returnable bottles in retail (2002); Extending the assortment with a new range of non-carbonated Lipton fruit variants in the Netherlands (Lipton No Bubbles) (2002); The introduction of Lipton as 'healthy beverage', launching Lipton Green (2004); Preparations for the launch of Lipton tea in Netherlands. Responsible for third party sourcing contracts and the distribution partnerships. Member of the management team Impuls (Unox, Cup-a-Soup and Lipton); Representing Unilever Netherlands in the European Lipton Marketing Forum.

UniQuisine: business unit within Unilever Van den Bergh Netherlands responsible for marketing and sales of front-of-house (consumer branded) and back-of-house concepts, b-to-b and consumer brands for professional customers in the out-of-home market (eg (inflight) caterers, institutional market (hospitals, elderly homes), petrol, hotel and restaurant chains and small independent horeca).Member of the business unit Management Team. Marketing end responsible for the full portfolio of b-to-b and consumer brands and products as well as the front-of-house and back-of-house concepts for the Dutch foodservice market; Brand equity and P&L responsibility.Key achievements: transforming UniQuisine from a stand-alone back-of-house organization into an aggressive marketing/sales organization building the Unilever b-to-b and consumer brands with customers and consumers in out-of-home; The development and implementation of a new local foodservice strategy and the execution of the resulting business transformation process; Introduction of two new front-of-house concepts: 'Broodje Unox' and 'Unox Soup Factory'. Leading a team 12 employees (product management, innovation, market research and the UniQuisine service center). Linking pin towards European Unilever Food Service organisation.

Responsible for all product and brand management activities for the various consumer and b-to-b brands and products: cold and warm sauces (Calve, Yofresh, Garde d'Or), dairy products (Touche Pati Krem, Grandessert), meat and soups (Unox, Royco), one portion packs (Becel, Calve, Unox). Participating in various (European) product development innovation projects.

Field sales responsible in the region Noord-Holland for the full Unilever Foodservice assortment (UniQuisine) in both the horeca as institutional market (eg hospitals and elderly homes).