I am currently working as a UX consultant in our employee-owned and employee-lead company. I manage, plan, and run UX projects all around the world with a focus on car and industrial HMIs. I also support our clients with implementing a UX strategy in their companies. My focus is not on selling the largest and most expensive solution but rather the solution that takes both the organization and financial restrictions, as well as the information needs into account. With 17+ years of experience in the field, I can provide a good overview of methodological approaches and tell you about the cons and pros of each possible approach.