Jan Peterson Email and Phone Number
Jan Peterson work email
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Jan Peterson personal email
Creative marketing professional with 20+ years experience in corporate and small business development: brand and product development, customer acquisition and retention, traditional and digital marketing, retail and catalog sales, subscription and membership marketing, team building and staff development, hands-on experience in business start-ups. Entrepreneur, building and operating a small business.
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Vice President, Administration And Business DevelopmentNational Floral Supply Company Nov 2019 - PresentOrange, CtResponsible for all aspects of brand development and marketing for the company, as well as new business development (new product offerings, new business ventures). Developed and currently maintain the corporate website and social media platforms (Instagram, Facebook, blogs and email marketing). Responsible for vetting and developing new clients and sales leads for the sales team. Oversee the overall growth and development of the company including sales, operations, human resources and finance.
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Development DirectorArts Escape Inc. Nov 2016 - Jan 2020Southbury, CtResponsible for all aspects of fundraising for the organization including: corporate sponsorship of events; donor engagement and retention though direct mail, donor events and in person communications; state, private, corporate and arts related grants, and outreach programs to promote the organization within the community. -
PrincipalSilvermine Gardens, Inc. 2001 - 2016Wilton, CtBuilt a successful small business from the ground up, operating a retail storefront and online store (stewartflowers.net). This $700,000 business offers a wide variety of fresh floral products, gift and home decor items geared toward the gardener and flower enthusiast. Managed all marketing, operations, customer care, staffing and financing. Established a strong community presence through civic participation in local events and philanthropic activities. Oversaw development, content/copy and design of websites, digital promotions and print marketing campaigns to existing clients. Successfully expanded business to include landscape design and property maintenance services (silverminegardens.com). Positioned business for acquisition and assisted with management transition.
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Vice President Of AcquisitionsAffinion Group 1999 - 2001Stamford, CtManaged relations with affinity partners and direct-to-consumer promotions for various value-added programs/loyalty clubs offered by consumer credit cards. Managed the Shoppers Advantage Club, which offered a broad range of discounted items through catalog and online shopping channels. Customer acquisition efforts included direct mail, outbound and inbound telemarketing, magazine inserts and digital marketing. Collaborated with cross-functional teams including internal design, product, branding, research and digital marketing groups, working to execute strategic direct marketing initiatives and roll out marketing support for new products. Positioned products, enhanced brand recognition and aligned messaging for presentations to potential affinity partners, consumer collateral, internal communications and web content. Wrote, edited and customized marketing materials for various audiences and potential clients/partners. -
Director Of Literary ExpressDoubleday Entertainment 1997 - 1999New York, NyResponsible for the overall marketing, operations, editorial, and new product development for various subscription package offerings, as well as managing the New Products Group for Book Club launches. Brought the department from a significant financial loss to break-even by introducing new products, resurrecting old titles and streamlining operations. Directed major rebranding of Literary Express, including development of all management presentations, oversight of field research, and communications planning and execution. Partnered closely with Product Managers, Editors and Operations Managers. -
Vice President Of Consumer ProductsHighlights For Children 1996 - 1997Columbus, OhioResponsible for the overall management of all non-magazine product lines of Highlights for Children, including four book clubs and 40 active ancillary products (activity books, puzzles etc). Grew the division to a $40MM entity. Established and oversaw execution of integrated marketing and promotional efforts, including creative/design, campaign measurement and the introduction of operational efficiencies. Oversaw copy writing and editing of all marketing and promotional pieces. Developed and managed a staff of twelve, responsible for the marketing, financial analysis, operations, and creative execution of the products. -
Director Of MarketingHighlights For Children 1994 - 1996Columbus, Ohio AreaOversee the planning, creative execution, marketing and evaluation of all promotions over a multitude of products and media. Direct the Product Managers in managing and evaluating these promotions. Direct the Creative Manager in formulating strategies into direct mail packages, inserts and other print media. Oversee all internal and external telemarketing operations of product lines. Manage the launch of all new products through dry/wet testing into full product launches. Oversee fulfillment, production, operations and customer service for all product lines, as carried out by outside vendors and internal departments. Negotiate all contracts and pricing with outside vendors to ensure quality, long-term relationships with suppliers.
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Product ManagerHighlights For Children 1992 - 1994Columbus, Ohio AreaOversee the ongoing marketing and growth of Puzzlemania, one of the most successful products the company had. Responsible for the testing of new products, from concept, research and development, creative execution, direct marketing testing and analysis to full product launch. Work with internal departments and outside consultants to develop concepts, prototypes, and market testing through focus groups and various other research. Oversee the budget process. Direct all the financial analysis of each campaign and product launch. Monitor the financial performance of each product to meet fiscal goals.
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Senior AnalystHighlights For Children 1989 - 1992Columbus, Ohio AreaFinancial analyst in the research department. Responsible for creating research models and macros to analyze the testing and marketing of all products for the company. Research and report findings to all marketing departments, to ensure sound, profitable decision making.
Jan Peterson Skills
Jan Peterson Education Details
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Direct Marketing -
Political Science & Government, Spanish
Frequently Asked Questions about Jan Peterson
What company does Jan Peterson work for?
Jan Peterson works for National Floral Supply Company
What is Jan Peterson's role at the current company?
Jan Peterson's current role is Marketing & Business Development Professional.
What is Jan Peterson's email address?
Jan Peterson's email address is jp****@****oup.com
What schools did Jan Peterson attend?
Jan Peterson attended Northwestern University, Simmons College.
What are some of Jan Peterson's interests?
Jan Peterson has interest in Children, Civil Rights And Social Action, Education, Environment, Animal Welfare, Arts And Culture, Health.
What skills is Jan Peterson known for?
Jan Peterson has skills like Marketing, Small Business, Advertising, Business Launch, New Business Development, Fundraising, Email Marketing, Social Media Marketing, Retail, Client Development, Online Marketing, Direct Marketing.
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Jan Peterson
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