Since many years I'm fascinated by human behavior and how it is conditioned by thought processes and implicit beliefs. Over the years it has become clear to me that behavioral change can only be accomplished by involving the social context. Hence my interest in organizational culture.About Jan Van der Vurst:Jan Van der Vurst, PhD is Managing Director of the training and consultancy company BuroVanderVurst. He studied Organizational Behavior at the University of Leuven, Utrecht, Case Western Reserve, UCLA and Stanford, as well as Self Management with Stephen Covey, Hall & Sidra Stone, Richard Bandler & John Grinder, and John & Joyce Weir. Worldwide, he has worked for companies such as Johnson&Johnson, GSK, ExxonMobil, Umicore and Johnson Controls. He has published multiple books about Influencing, Managerial Courage and Stakeholder Management.