Brought on to solicit local new business for WJMK. Worked all advertiser categories; tying advertisers in to existing integrative marketing campaigns; exclusive on-air/on-line program sponsorships. Created unique digital marketing campaign for major local hospital. Continually selling the CBS Brand to the community on all levels.

Initiated the launch of a local consumer health publication; generated sales by working with private practice physicians, regional hospital CEO's and Marketing staff, regional and local health related businesses and local/national agencies. Handled all research, positioning statements and media kit materials. Consulted on all pre-production decisions.

Worked with local and regional accounts to implement strategic on-air/on-site promotions with digital support. Using research, I positioned the lowest rated African American stations in the market, to get on buys; then serviced those accounts to ensure their success on my stations. Continual built relationships and revenue base.