Managing new customer acquisition through multiple channels such as direct mail, catalogs, ecommerce, broadcasting, print, affiliate marketing, and the To-The-Trade business unit. Collaborate closely with Digital Marketing to ensure optimization between offline marketing and web store traffic in terms of customer engagements and acquisition. Provide data analysis on channel, campaign, and product performance for Quarterly Business Review meetings and weekly KPI meetings. Developed a margin… Show more Managing new customer acquisition through multiple channels such as direct mail, catalogs, ecommerce, broadcasting, print, affiliate marketing, and the To-The-Trade business unit. Collaborate closely with Digital Marketing to ensure optimization between offline marketing and web store traffic in terms of customer engagements and acquisition. Provide data analysis on channel, campaign, and product performance for Quarterly Business Review meetings and weekly KPI meetings. Developed a margin analysis tool to assist Merchandising in optimizing price adjustments in response to supplier cost increases and competition pricing. Developed an Opportunity Score algorithm to identify underpenetrated geographical areas based on sales data from the two most recent years. Show less

Working with clients primarily in Medicare, Nutritional Supplements and Automotive industries and provide data expertise relating to data acquisition, analytics, predictive modeling, segmentation, reporting, and forecasting & planning.

Department head responsible for client contact planning and retention efforts primarily through our Reminder system and Call Center. Leading client acquisition programs through online SEO and Pay-per-Click along with geographically targeted mailings to increase traffic to clinics. Analyzed historical client data trends and patterns that laid the foundation for LTV segmentation and the development of a New Client On-boarding Program with the objective of improving client retention and… Show more Department head responsible for client contact planning and retention efforts primarily through our Reminder system and Call Center. Leading client acquisition programs through online SEO and Pay-per-Click along with geographically targeted mailings to increase traffic to clinics. Analyzed historical client data trends and patterns that laid the foundation for LTV segmentation and the development of a New Client On-boarding Program with the objective of improving client retention and loyalty.Managed primary research projects that increased our understanding of how clients choose a clinic, identified the driving factors behind why clients stay with a clinic, and why some clients leave. Identified segments of dormant clients and developed tactics to reactivate such clients through a combination of targeted promotional offers and directed messaging. Designed and implemented statistical significance tests to determine whether retention efforts deliver results with an acceptable ROI. Show less

Responsible for providing database and data driven marketing strategies, implementing direct response marketing projects and initiatives as well as related analytic and reporting projects. Projects were accomplished by interfacing with other departments and outside vendors who supplied work to the agency on a freelance or contract basis. Worked with our in-house online group on the development and execution of online marketing strategies for clients in the areas of telecommunications and… Show more Responsible for providing database and data driven marketing strategies, implementing direct response marketing projects and initiatives as well as related analytic and reporting projects. Projects were accomplished by interfacing with other departments and outside vendors who supplied work to the agency on a freelance or contract basis. Worked with our in-house online group on the development and execution of online marketing strategies for clients in the areas of telecommunications and healthcare. Frequently served as an internal consultant to design test strategies. Developed marketing strategies, campaign plans and formulated business cases, while monitoring client ROI goals and expectations. Show less