Jan-Willem Verloop Email & Phone Number

Amsterdam

- Preparing a sustainable mobility leasure proposition in the Dutch market. Defining a unique positioning, brand-strategy & partnership framework for a Dutch entrepeneur. Analysis and definition of a detailed Customer Experience Funnel.- Investigating the expanding of a Dutch company with a background in the sustainable installation business to increase their efferts in becoming an energy broker. Creating a company blueprint, business plan and go-to-market plan.

Amsterdam, North Holland, Netherlands

Strategic marketing consultant in the property marketing agency. Managing an internal marketing communications agency. Creating unique, remarkable and effective positioning strategies, communication and activation campaigns for comercial real estate. Adding value to projects and propositions by increasingly focusing on a digital approach, adding measurable KPI's and reinforcing the power trough an integrated, company-wide approach.

Amsterdam Area, Netherlands

Time off to fully enjoy my 3 young kids in their earliest phase in life. I managed a modest real-estate re-development part time.

Amstelveen

Sales lead complete Garden Gourmet portfolio for The Netherlands, both meat-replacers and hummus products: both vegetarian and vegan. Transforming the business from a single-customer focus to full country coverage through business development. Growing the business through the introduction of Garden Gourmet in 4 additional retails chains. Decreasing our global footprint through the transformation of protein consumption from meat-based to plant based.

Leading the International Marketing Communication team in the transformation from a niche to a double-digit growth category. Building brand awareness, steering local Marketing Managers, establising Garden Gourmet as the leading veggie brand. Opening vegetarian and vegan food to a larger crowd through international, through-the-line campaigns that touched both hearts- and taste-buds. Creating a buzz around a new kid in retail: meat replacers are here to stay!

Transforming the brand from a single customer, PL product supplier to a high quality, branded proposition- opening up to the complete market in the Netherlands. Reinforcing Garden Gourmet (formerly Tivall) as the leading brand in vegetarian and vegan food through digital campaigns, events, and partnerships (e.g. Nationale Week zonder Vlees). Lifting the awareness for plant proteins from zero to hero.