Jana Bartlett Email & Phone Number

United States

Leads the development and implementation of marketing strategies to drive growth, strengthen brand value, and provide great customer experiences. Involves strategic thinking, creative vision, and hands-on work in product marketing, merchandising, content strategy, and digital marketing.

St Paul, Minnesota, United States

Bright, Indiana, United States

Responsible for fostering opportunities that lead to the growth and creation of new business revenue for the company and maintaining client relationships. I create unique, customized solutions for clients to choose from and generate diverse clientele by applying effective marketing strategies and referrals. Additionally, I undertook different actions on behalf of the agency to enhance its reputation. I am always on the lookout for new monetary opportunities for both clients and the agency and I remain abreast of the latest trends, products, and services that are available.

Florence, Ky

Served as adaptable and collaborative leader in strategic role within new marketing structure focused on achieving vision for both near- and long-term future of B&C portfolio. Crafted in-depth marketing plans with predictive modeling and reports for all leading economic indicators across portfolio, empowering global business unit leaders in data-driven decision-making.● Applied attention to detail and excellent organization skills to advance underperforming lines of business. Segmented mobility line and identified specific markets as under-tapped. Shifted priority focus, developed comprehensive portfolio of solutions, and facilitated holistic go-to-market approach.● Drew upon experience across customer experience design and brand strategy to orchestrate transition to 6-language website and meet unique needs of global customers.

Florence, Kentucky

Owned development, production, and execution of marketing programs across North America region. Worked alongside and provided leadership to 2 marketing managers focused on Asia and Europe.● Identified opportunity to scale and build new capabilities to drive general-purpose acrylic line and surface solutions (9 brands) during pandemic. Crafted compelling value propositions and spearheaded cross-category training and alignment among sales teams to ramp up sales across entire product portfolio.● Applied creative mindset and strong analytical and problem-solving skills to revamp content strategy and consolidate 19+ social channels to 5. Ideated and delivered “branded house” promotion and built campaigns to encourage customers to follow new accounts. Maintained 90% followers / audience despite shift and continued to boost engagement by over 30% YoY through organic content approach.

Harrison, Ohio

Controlled creative and marketing strategy for 16 clients such as Lowe’s and the Home Depot in 3 distribution markets, producing consistent brand identity / messaging for water management solutions. Designed presentations, fliers, and pricing, as well as promotional campaigns targeted through distribution, business-to-business (B2B), and business-to-consumer (B2C) business sales channels.● Overhauled entire plumbing bay at Lowe’s. Served as point of contact managing 5 portfolios of products and communicated across brands to drive changes in packaging, point of purchase, skid strategy, etc.● Directed transformative rebrand of RIDGID / House Brand for the Home Depot. Designed and rolled out promotional instructional material such as literature on how to select pumps, elevating customer experience while introducing direct-to-consumer instructions.

North Canton, Ohio / Newton, Ia

Akron, Ohio