Jana Erickson Email and Phone Number

• Liaison between SFMC functionality and Data team• Determine how to best leverage data for email goals• Structure data to create efficiencies across emails and module functionality• Develop and document technical processes• Create automations and journeys in SFMC• Leverage Simon Data to create audience segmentation• Winner of 1stDibs "Go Getter" marketing award- 9/22

• Develop and execute email marketing strategies• Design, code, test and deploy email and SMS campaigns • Track and analyze campaign performance, use findings to create testing roadmap• Review, improve/develop and document technical processes• Find and implement data efficiencies

• Continuously assess and improve processes to maximize efficiency and minimize risk of error• Employ email best practices to ensure deliverability and engagement• Create and uphold internal team and client timelines• Create process documentation for account team• Work collaboratively with the client to ensure email deploy error free and on time• Problem solve issues with rendering and dynamic variables • Leverage Movable Ink technology to personalize and elevate email experience• Work closely with Platform and Developer teams to help troubleshoot client issues and create solutions• Use Salesforce Marketing Cloud to deploy email campaigns

- Work with a diverse client base to conceptualize and create marketing collateral- Collaborate with clients to ensure the accuracy of message and understanding of industry and client- Consult on website user experience and organization

- As a graphic designer, project manager, and relationship manager, I deliver successful design solutions for clients in the natural food and supply chain industries. - Establish and maintain client brand identity through the development and design of communications, digital marketing efforts, and traditional marketing materials. - Communicate directly with clients to understand the unique needs of each individual business. - Collaborate with internal teams and multiple client contacts in order to execute design strategies that help clients reach goals while adhering to brand standards. - Develop and maintain organizational systems for photos and files. - Build HTML emails and update WordPress websites and database integration.

- Worked closely with Founder and CEO of SwaddleDesigns to create marketing materials and promote new products- Developed seasonal catalog and sell sheets for wholesale customers- Created original graphic elements for new product lines, web sales, emails, and promotions- Meticulously created product images using Photoshop- Updated and maintained company website- Assisted in product photo shoot and lifestyle photo shoot- Effectively managed multiple projects simultaneously

- Prioritized and delegated work load in order to meet school photo deadlines. - Directed social media campaigns and created promotional pieces including coupons, ads, and other marketing materials. - Learned new photo processing software quickly and re-touched photos used for marketing materials.

- Designed promotional print pieces for university and affiliates, in accordance with university visual identity and style guide. - Handled multiple projects simultaneously, prioritized and met client deadlines. - Used Photoshop, InDesign, and Illustrator on a daily basis. - Readied files for print and worked with a large-scale printer.

- Created new web pages and updated existing pages on university web site. - Created banners showcasing up-coming events on the home page. - Worked with HTML and CSS. - Manipulated images, and readied them for the web. - Used several photo album generating softwares including Photo Mechanic.