Current Client: Google

Client List: Harry Potter, Empire Outlets, New York Botanical Gardens, Manhattan Theatre Club, Summer: The Donna Summer Musical, A Bronx Tale: The Musical, Networks Presentations, The New Group • Lead on the strategy and execution of large-scale website designs, digital marketing plans, influencer outreach, and social media campaigns (paid and organic). • Achieved and consistently met quarterly target goals of $400K in revenue for the company. • Presented weekly campaign pitches directly to the client with the purpose of gaining local and national awareness.• Managed and reviewed work of 3 junior team members; ensuring client needs are met and studio work flow is achieved smoothly.

• Oversaw digital campaigns from the ground up, including social media strategy, website management, email marketing and A/B online media banner testing. • Led on up to 7 accounts at a time, maintaining key client relationships and managing day-to-day projects. • Grew overall brand awareness for our top clients by ensuring 1.4M+ organic impressions in 1 month.• Interviewed, hired, trained, mentored and managed all digital interns each season.

• Instrumental team player in developing online media plans, media trafficking, budget and SOW creation, preparation of meeting documents, and organizing project briefs. • Ideated and managed the development of cross-platform video and static content with the creative team.• Created, monitored and optimized Google AdWords SEM and Google Display Network campaigns in order to reach the industry and account goals (i.e. ROI, Awareness, CTR).

• Managed the Chaise Fitness social media channels (Facebook, Twitter, Pinterest, Instagram) creating compelling content, day-to-day monitoring of accounts, and Facebook advertising. • Launched new social media efforts with custom, branded graphics; and provided live social coverage of special events and classes. • Provided social insight reports detailing campaign performance. This included active recommendations based on results and fan engagement.

• Reviewed blogger post and grammatically edited, fact checked and rewrote 10 published articles a month. • Used Omniture to pull page views ensuring that bloggers met their traffic and post count goals.• Provided weekly audience analytic and insight reports.

• Compiled and composed media clippings, reports, and detailed coverage reports for clients and branding campaign events. • Assisted marketing director with researching and calling in products, and coordinated upcoming travel plans and events. • Copy edited, created and revised all text in the company’s press releases. • Monitored and participated in online conversations via posts to build brand visibility and thought leadership.

• Built slideshows and articles; put them through production by fact checking, adding tags and related content; and created SEO titles.• Wrote a traffic-driving weekly article called, “Links We Love”, which highlighted partnering websites articles. • Pitched featured story ideas, such as “Awkward Family Photos”, “Worst Celebrity Break-ups”, and “Valentines Day Crafts.”• Researched photos using Getty Images and cropped them in Photoshop for upcoming projects.

• Attended marketing meetings with fashion designers and brands.• Brainstormed on best homecoming dress ideas, and wrote on current college fashion trends.• Strategized with the fashion market director to review what clothing and accessories to traffic into the fashion closet.• Organized and audited all clothing, accessories and shoes within the fashion closet in order to be photo shoot ready.