Jana Roth Email and Phone Number

-Oversee analysis and negotiation of Campbell’s advertising budget contracts across Network Primetime, Daytime andLate Night; Syndication and Cable for National Broadcast television.-Establish, improve and maintain positive relationships with television network vendors in order to guarantee client’s advertising placement is in ideal programming for their target demographic and brands receive maximum viewership.-Present quarterly Post reports to the client.-Train, oversee and delegate responsibilities to Assistant Negotiators on the account.

-Responsible for maintaining television schedules and ensuring delivery on deals for Network Prime, Daytime, Syndication and Late Night for a 25+ brand account. -Analyze multi-million dollar negotiations for network upfront and scatter plans. -Assist in sponsorship negotiations on ABC’s The Chew, and NBC’s “Heart Health Week.”-Research, write and edit quarterly Post summaries. -Successfully completed MEC Global National Broadcast media school.

-Assist professor in measuring how Wikipedia is used in public relations through coding and content analysis techniques. -Examine social media and case studies.

-Research, write, and edit articles for two Global Programs publications (International Mosaic and The Global Lion weekly e-newsletter). -Create press releases and other publications for the office -Gather and summarize pertinent news stories for office executives-Assist with special events and functions.

-Integral Public Relations team member to oversee Big Brothers Big Sisters campaign with the goal of recruiting male Penn State faculty and staff members to the organization from start to finish. -Held in-person interviews and created survey for targeted research and then established goals, tactics and objectives to meet clients needs based on detailed meetings. -Ultimately held information sessions for key audience.

-Screen viewer e-mail submissions for Tom Brokaw’s special, “American Character along Highway 50,” -Research potential anchors and meteorologists-Compile weekly packet of NBCU in the news for executives-Answer phones, general office work, digitize online resume archive for Human Resources.

-Helped with all aspects from planning to execution of special events, ultimately working at them. -Maintained contact with donors to the organization. -Wrote portions of monthly newsletter and created fliers for upcoming events.