Jana Usseni-Schmitz Email and Phone Number

Responsible for strategic brand cooperations. Focus lays on individual brand cooperations in the areas of TV, product placement, branded entertainment / branded content, content development, influencer marketing, testimonials & sweepstake sponsorship.PRODUCT PLACEMENTS in tv formats such as TV Total, Schlag den Star, RTL Turmspringen, Deutscher Comedy Preis p.p. for Brainpool, Banijay Productions, RaabTV, EndemolShine, NOiSY, GOOD TIMES (e.g. Ford, Nerf, Hasbro, Nyx, Burger King, Gothaer)DIGITAL CONTENT CREATION & BRANDED ENTERTAINMENT for streaming or social media platforms p.p. several brands from different industries (e.g. Deutsche Bahn, BMG, Die Techniker, Aldi, Otto, CocaCola, VCI)

Responsible for the project coordination and integration of brands in Banijay TV formats as well as digital content projects as part of branded entertainment.*The company Banijay LAB stands for live entertainment, artist cooperations, brand partnerships and digital content in the Banijay Germany Group. The Banijay Germany Group connects Brainpool, Endemol Shine Germany, Banijay Productions, Good Times and other entertainment companies such as Raab TV, Lucky Pics, SR Künstler Management.

Mainly EMEA US regions.Responsible for project management and talent relations of (mainly international) social media campaigns p.p. the Bill & Melinda Gates Foundation or Bundeszentrale für politische Bildung (Federal Agency for Civic Education in Germany).PLANNING, COORDINATING, IMPLEMENTING kpi-driven projects in the field of digital content and impact campaigning on socially relevant topics such as global health or gender equality. STRATEGIC COOPERATIONS within an international network of partners (e.g. agencies,NGOs, media or political decision makers) and digital influencers (e.g. Riccardo Simonetti, Brooklyn Beckham, EnjoyPhoenix, Gemma Styles, Iskra Lawrence or Novalanalove).

I worked at MRM, the leading digital marketing/ customer relationship agency within the McCann Group, but within the customer unit of the luxury brand CHANEL (fashion and beauty).My role was within the E-commerce and Customer Service Management department, with responsibilities including sales administration, claims management, and coordination of trading partners in Germany, Benelux, and Austria.

On the basis of an internship, I created an empirical research in the German manufacturing industry and analysis for possible export scenarios of Dutch model and mold makers.Part of the tasks were market research on internationalization, conducting product and competition analyzes and deriving measures for market launch.Also supporting with promotional activities and cross border relationships with German organizations within the Koninklijke Metaalunie.*With more than 14,000 members, Koninklijke Metaalunie is the largest entrepreneurial organization for small and medium-sized businesses in the metal industry.

Supporting the National Distribution Manager of France and the sales force, marketing department and clients/ distributors such as PLG, Pomona and PHS in France.*DiverseyCare is the leader in providing smart sustainable solutions for cleaning and hygiene.