Jana Wright Email & Phone Number

Atlanta, Ga, Us

Roswell, Ga, Us

Alpharetta, Ga, Us

Alpharetta, Ga, Us

Platinum Equity acquired Lonza Water Care in February 2019

Basel, Ch

Platinum Equity acquired Lonza Water Care in February 2019Develop strategy and lead implementation for 13 growing consumer brands of pool and spa water treatment chemicals sold across two sales channels (Direct to Dealer and through Distribution), manage multi-million dollar annual budget and team of 5 marketing and product professionals.Specific accomplishments: Successfully integrated two channels, each with multiple brands, harmonizing dual marketing strategies and tactics to leverage team efforts and increase efficiency and productivity.Strength in designing successful marketing campaigns to promote programs and products across multiple channels utilizing strategic marketing mixes and multi-media platforms.Specific accomplishments: Created and launched a new customer acquisition campaign that resulted in more than $10M in new business and was nominated for the Lonza CEO Award. Set the vision for cross-functional teams of 10+ colleagues representing sales, technology, regulatory, legal, packaging, production, purchasing and R&D to achieve new product concept, development, launch, exit and restage projects on time and within budget. Specific accomplishments: Orchestrated two major consumer brand restages utilizing outside agencies and internal cross-functional teams that resulted in increased sales and reduced production costs.In 2016, charged with spearheading the day-to-day marketing implementation and strategic development for the mass market sales channel featuring an industry-leading international brand sold to large "big-box" retailers in the U.S. and Canada.Specific accomplishments: Launched first-ever digital media campaign focused on direct response, consumer awareness and driving store traffic. Increased social media presence and web traffic, exceeding KPI goals. Developed email strategy to build robust customer database.

Arch Chemicals was acquired by Lonza in October 2011Formulated and oversaw marketing programs and promotions, directed new product launches.Created and managed a brand sold exclusively to a large home improvement retail chain, including cultivating a partner relationship with the category buyer. Specific accomplishments: Achieved expanded responsibility (in March 2009) for the overall marketing direction of 13 brands sold through two sales channels with a multi-million dollar annual budget and expanded team with two additional reports

Us

Advantis Technologies was acquired by Arch Chemicals in October 2008Responsible for the marketing strategy and execution for 8 pool and spa chemical brands sold through Distribution.Formulated product launch plans and segmentation strategies to leverage multiple products, brands and markets for maximum sales opportunities.Built meaningful advertising campaigns utilizing print and digital media. Managed in-house designer, creative agency and directed media buys.Specific accomplishments: Created a dual-purpose "umbrella" website featuring the entire portfolio of brands and products to educate consumers and drive traffic while also housing a customer portal to access exclusive training and marketing resources. Directed content development, site management, SEO and agency oversight.

Washington, Dc, Us

Designed and managed public relations, marketing and strategic communication campaigns for major clients in the foodservice/food, healthcare and aviation industries. Wrote and edited client association material and directed accompanying creative and digital with in-house agencies.Specific accomplishments: Achieved media placements in USA Today, Real Simple magazine and other mainstream publications for a key campaign I designed and implemented. Also conducted radio interviews and facilitated a satellite media tour to promote client campaigns.

Tucker, Georgia, Us

Designed, authored and edited association communications. Achieved media placements and cultivated industry contacts.Orchestrated the creation of marketing materials, media events and public relations efforts for annual international trade show featuring 1,100+ exhibitors and 26,000 attendees.Specific accomplishments: Initiated and developed cost-saving e-release program improving the speed and efficiency of media releases and communication.