• Develop and execute multi-channel marketing campaigns including email, digital marketing, trade shows, partnerships, ads and organic strategies to drive lead generation and increase brand visibility• Collaborate with partners to create customized marketing plans for promoting and announcing PayGround’s offerings to target customers• Oversee all brand development and content creation projects, ensuring consistency in visual identity and brand voice across all channels• Lead marketing team and contractors in all marketing and communication projects including website, social media, blog, PR and sales materials• Active member of the leadership team, collaborating across departments to ensure cohesive execution of company-wide goals

• Creative direction for rebranding and brand messaging initiatives for key clients• Managed client accounts and coordinated project execution for all branding and creative initiates, ensuring timely delivery and alignment with client objectives• Active member of the leadership team, as well as cross-department collaboration on projects for digital marketing, video, photography and more • Oversight and direction of visual brand implementation projects (logos, brand standards guides, collateral)• Mentored and developed a team of five designers• Project management for design projects• Client relationship management• Public speaking engagements about branding, includes guest speaking at the ASU College of Construction

• Conceptualized, designed and coordinated production for monthly publications annually, working closely with printers and the editorial team to ensure cohesive alignment and high-quality output.• Implemented systems to streamline project management for client work and publications, enhancing efficiency and organization across the company. • Liaison between clients and design/editorial team• Coordinated printing process with printers• Organized and managed photo shoots