Michelson Found Animals' Better Neighbor Project provides food and wellness services to pet families in need in the Greater Los Angeles area, keeping pets with the families who love them. Through weekly pet pantries and monthly Pet Wellness Day events, the program is able to reach underserved communities and partners with local assembly members to bring both pet and human services to the community at each event. https://www.foundanimals.org/better-neighbor-project/

http://herodogawards.org/

Responsible for the organization, preparation, brand presence and lead generation at large-scale events such as NKLA Super Adoption Weekend, NACA Conference, Feline Film Festival, Cat Con and HSUS Animal Care Expo, in addition to all in-store Adopt & Shop marketing events and the 2015 Found Animals Gala. Totaling 38 events in 18 months with the company. Crafted on-brand marketing campaigns, partnerships, promotions and events to drive store traffic, and managed local & national sponsorships with organizations such as Best Friends, NACA, SAWA and Kitty Bungalow. Managed Cat Con, the most successful retail event in Adopt & Shop history, as well as three NKLA Super Adoption Weekend events resulting in record-breaking off-site adoption numbers. Drove store CRM and store loyalty programs, and oversaw asset production and management, promotional marketing materials and purchase orders for all programs. As a project manager, oversaw most marketing initiatives, assuring standards, integration and deadlines met. Managed production and implementation of over 100 advertisements and direct mail campaigns.

Creators of Fustercluck "Barely a 4k" Adventure Race. Coordinated logistics for inaugural 5k race and live outdoor festival with over 2,000 attendees. Handled venue scouting, material procurement, volunteer management and registration systems. Obtained corporate sponsors such as Yelp, Ford, Project Sole, Active, and Gold's Gym. Acquired charitable partnership with The VFW Foundation, as well as press coverage and promotions with CNN, Living Social, The LA Times, Thrillist, The Wal Street Journal, and LA Weekly.

Unscripted Talent Agent. Represented A-list roster of hosts and on-camera talent and reality producers in unscripted television. Negotiated on behalf of a variety of host and unscripted clients, responsible for strategic career moves for clients. Pitched clients and series to top networks and production companies, and sought unscripted opportunities for the agency's roster.

Talent Manager to Actors and Hosts. Represented talent in both television and film. Oversaw daily career opportunities, schedules, strategy and materials for a variety of on screen talent. Promoted within from management assistant to Talent Manager in first three years with the company.

Market Research & Analysis. Produced product analysis, packaging and development reports for large domestic and international food and beauty companies. Clients included Proctor & Gamble, Dole, Boots, Johnson & Johnson, Aveda, Quaker, and Garnier. Conducted visual retail audits for specific brands and their retailers, as well as brand surveys.