Janaina Costa is a Executive Director at Ipsos Hong Kong. She possess expertise in marketing research, segmentation, market research, customer insight, qualitative research and 36 more skills. Colleagues describe her as "Janaina is a no-nonsense researcher, she does not sacrifice quality even with challenging timelines. She does not shy away from demonstrating her expertise no matter what and showed resilience and professionalism in a work culture that is different from hers. As a manager, she provides direct and timely feedback for the continued improvement of all team members. What I appreciated most about her is that she did not only support work-life balance, but encouraged it. This is a very refreshing and rare trait of a manager in this market. I had a great time working with her, albeit for only a year. " and "Janaina is the very definition of a great insight and marketing expert. I had the pleasure working with her in the last 2 years and I have seen how Janaina had a great impact on the organization. She is having a great analytical mind and an ability to turn data into meaningful insights for the business. Her great experience, expertise and consistent commitment would made Janaina a great asset to any organization, highly recommended."