With an MBA in Marketing, Branding, and Growth from PUCRS and a solid background in Social Communication from Uni-BH, I specialize in turning communication strategies into tangible results for major brands in South America. Currently, I serve as the Head of Social Media at Agência Lebbe, leading a dynamic team in managing 19 social media accounts, including coordinating writers and designers and developing strategic editorial calendars.My career is highlighted by leadership roles and senior copywriting positions, where I have had the opportunity to develop award-winning campaigns and strategic plans for a broad range of sectors, including industry, retail, education, and consumer goods, with renowned clients like Gerdau, Heineken, and Unimed-BH.In addition to Portuguese, I am fluent in English and Spanish, and hold relevant certifications in UX Writing, Content Marketing, and Community Management by Facebook. I am continually seeking new challenges and opportunities to apply my expertise in growth strategies and digital innovation.Learn more about my projects and professional experiences on my portfolio and my LinkedIn profile.
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Head Of MarketingBurnupState Of Minas Gerais, Brazil
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Head Of Social MediaAgência Lebbe Oct 2023 - Jun 2024RemoteLed a team of 9, managing 19 social media accounts.Coordinated content creation and strategic planning, including editorial calendars and goal monitoring. -
Senior CopywriterAgência Atake Dec 2021 - Sep 2023Belo HorizonteStrategic copywriting aimed at major players in the market in South America in segments such as industry, retail and consumer goods. Planning support in building 360 communication strategies. -
Head Of StrategyAgência Lebbe Oct 2020 - Dec 2021Belo HorizonteDigital Marketing Strategist, developing communication plans for the Brazilian, European and US market, using the data mindset and growth marketing, to point out ways to build guidelines for customers in segments such as services, retail and education. Responsible for managing the heads of areas, ensuring the correct execution of the strategy and creation of KPIs. Copywriter of performance-oriented texts on landing pages, websites, social ads and Google ads.
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Copywriter | PlannerIntra Comunicação Corporativa Feb 2018 - Oct 2020Belo HorizonteWriting, manager of specific projects and content planning aimed at customers in the retail, oil, cooperative and technology segments, using the best SEO practices and microcopying aimed at the user experience.Managing campaign planning and digital projects for the 4th biggest Brazilian oil company. -
Internal Communications AnalystPif Paf Alimentos May 2014 - Dec 2016Belo HorizonteProduction of content for media such as Intranet, e-mail, newspapers and newsletters; budget survey; writing, monitoring the production and distribution of internal communication vehicles; responsible for ensuring the implementation of campaigns and actions on time; responsable for the internal advertising campaigns in the company's 27 branches in Brazil; interface with advertising agencies, graphic providers, gifts and events; support for events in all branches; part of the event planning and execution team in Belo Horizonte. -
CopywriterPopcorn Comunicação Sep 2012 - Sep 2013Belo HorizonteDigital copywriter for clients in retail, music and education. -
Copywriter | Social MediaReciclo Comunicação Dec 2010 - Sep 2012Belo HorizonteSocial media and copywriter for clients in areas like luxury, educacion, retail and cars. -
Assistente De ComunicaçãoUfmg Jul 2008 - Dec 2010Belo Horizonte E Região, BrasilResponsável pelo gerenciamento de demandas de diversos setores e prazos do núcleo de publicidade da Assessoria de Comunicação Social da Faculdade de Medicina da UFMG. Redatora para todo o tipo de comunicação educacional.
Janaina Carvalho Skills
Janaina Carvalho Education Details
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Marketing, Branding And Growth -
Advertising -
Translation
Frequently Asked Questions about Janaina Carvalho
What company does Janaina Carvalho work for?
Janaina Carvalho works for Burnup
What is Janaina Carvalho's role at the current company?
Janaina Carvalho's current role is Head of Marketing.
What schools did Janaina Carvalho attend?
Janaina Carvalho attended Pucrs - Pontifícia Universidade Católica Do Rio Grande Do Sul, Centro Universitário De Belo Horizonte, Universidade Federal De Ouro Preto.
What skills is Janaina Carvalho known for?
Janaina Carvalho has skills like Campanhas, Marketing Social, Publicidade, Marketing, Blogues, Ux Writing, Copywriting, Seo, Escrita Criativa, Usabilidade, Marketing Inbound.
Who are Janaina Carvalho's colleagues?
Janaina Carvalho's colleagues are Gustavo Medeiros, Diana Álvarez Calvo, Vinícius Witt, Andrea Ramírez Esquivel, Juca Xavier, Pedro Henrique Rodrigues, Eloá Dos Santos.
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Janaina Carvalho
Gerente De Pessoas | Hr Business Partner | Cultura E Desenvolvimento | Comunicação Corporativa | HeadhunterBelo Horizonte, Mg1maxmilhas.com.br -
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