- Developed and executed brand strategy for a challenger brand and gained market share- Successfully launched three new device platforms addressing consumer need, product superiority and profitability; delivered >100% of business plan- Crafted a disruptive and meaningful brand key and delivered a top-score film (95%) to establish brand’s right-to-win- Ran digital media experiments across the funnel and improved brand awareness by 1100 bps and consideration by 1900 bps- Leading brand & marketing (including product) team with key focus on team career development and operational effectiveness

- Delivered a 'win-in-blind' product for the Vim core dishwash bar; Launched benefit-led premium variants in bar and liquid format in record time; Developed premium innovation ideas including Vim Shuddham (specialist cleaner for brass, copper, and silver) and Vim Matic (machine dishwash)- Developed insights and delivered green-previewed TV films for India & Bangladesh- Led Domex's outreach program (purpose) aimed at changing attitudes towards toilet cleaning, reaching 1 million households

• Launched Zee TV's new brand identity and philosophy, built on key consumer tensions, and achieved the highest ratings during the launch period• Conceptualized, executed, and monitored ATL and BTL promotions for show launches (fiction and non-fiction) in collaboration with communication and media partners

Preparing industry insights (ASEAN region) for a global business intelligence brand, backed with exhaustive usage of primary and secondary research for industries including food/consumer products, retail, restaurants/prepared foods, and media/communication

Key clients1. Vodafone2. Godrej Properties3. Asian Paints

Key clients1. Bharat Petroleum Corporation Limited2. Future Group3. Tikona Digital Networks