Jananie Chandranathan

Jananie Chandranathan Email and Phone Number

Vice President Marketing and Communications @ DeGroote MBA Marketing Association
Toronto, ON, CA
Jananie Chandranathan's Location
Greater Toronto Area, Canada, Canada
About Jananie Chandranathan

Hi, my name is Jananie ChandranathanI'm a graduate of Bachelor's in Business Administration and currently pursuing my MBA at the DeGroote School of Business. As an individual with over 3 years of cross-functional experience in sales, marketing and operations, I have had the opportunity to hone my collaborative, interpersonal, decision making, problem solving and people/project management skills. My work history has primarily been in digital marketing and brand strategy. My roles involved creating engaging content across various digital marketing channels, conducting market research, competitor analysis, design/layout optimization, and developing digital marketing strategies that fuel growth, innovation and brand visibility. In my free time, I enjoy creating music, reading Bloomberg to keep myself updated on trends in the global market and expanding my knowledge on various countries across the world to tap into my curiosity of the diverse culture around us!

Jananie Chandranathan's Current Company Details
DeGroote MBA Marketing Association

Degroote Mba Marketing Association

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Vice President Marketing and Communications
Toronto, ON, CA
Jananie Chandranathan Work Experience Details
  • Degroote Mba Marketing Association
    Vice President Marketing And Communications
    Degroote Mba Marketing Association
    Toronto, On, Ca
  • Degroote Mba Marketing Association
    Vice President Marketing & Communications
    Degroote Mba Marketing Association Jan 2024 - Present
    Burlington, Ontario, Canada
  • Whirlpool Corporation
    Assistant Marketing Manager
    Whirlpool Corporation Jan 2024 - Present
    Mississauga, Ontario, Canada
    - Conducted qualitative and quantitative research to help increase sign up rates on Whirlpool’s product registration page; Utilized Qualtrics and competitor product registration pages to effectively map out customer journey; used excel to analyze the large datasets from my findings and generated a report, highlighting key trends in customer feedback and pattern- Generated high levels of brand awareness through revamp of landing pages by assessing competitors’ page design, format of text and layout to identify gaps and areas of opportunity- Performed research survey design for a laundry campaign; crafted questions that are clear, concise, and unbiased to effectively capture information aligning with the research objectives; compiled findings on excel report
  • Beam.City
    Marketing & Operations Analyst
    Beam.City May 2021 - Aug 2022
    Toronto, Ontario, Canada
    - Researched current digital marketing trends, performed market analysis, and utilized SEO tactics to develop content for blogs to increase organic website traffic- Collaborated with cross-functional teams to define buyer persona, created tailored marketing campaigns to each persona to contribute to efforts in increase in lead generation and improvement in email open rates- Coordinated with marketing team to host webinars, led discussions in strategizing topics related to industry trends and developed informative agendas aligned with target audience interests
  • Finding Nirvana
    Marketing Team Lead
    Finding Nirvana Sep 2020 - Apr 2021
    Toronto, Ontario, Canada
    - Researched mental health advocates nationally and secured 10 speakers for event; networked with key prospects and advocated brand value of event on social media platforms - Collaborated with stakeholders to define project scopes and objectives; tracked deliverables and consistently updated project status and milestones- Increased 1000 followers in 3 months through championing weekly meetings to discuss strategies for elevating awareness about event; led giveaways and contests capturing diverse and inspiring themes
  • Inspiring Minds
    Office Assistant / Instructor
    Inspiring Minds Feb 2017 - Mar 2020
    Brampton, Ontario, Canada

Jananie Chandranathan Education Details

Frequently Asked Questions about Jananie Chandranathan

What company does Jananie Chandranathan work for?

Jananie Chandranathan works for Degroote Mba Marketing Association

What is Jananie Chandranathan's role at the current company?

Jananie Chandranathan's current role is Vice President Marketing and Communications.

What schools did Jananie Chandranathan attend?

Jananie Chandranathan attended Degroote School Of Business - Mcmaster University, University Of Guelph-Humber.

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