Responsible for pitching and securing press coverage for all clients on all media platforms including TV, Print, Digital and Blogs.

In charge of all marketing and press efforts for all collections including Bridal, Refinement, Carnivale, and PassementerieWork on a daily basis with all media outlets including National Magazines, Regional, Local, TV, Trade and Digital. This includes pitching stories and features to Accessory and Fashion Editors to secure product placementAdvise on digital media outreach through Twitter, YouTube, Facebook and emerging social media platformsPlan and execute press days and desk side appointments for new collectionsWorked with Karen Lindner and Miranda Lamberts stylist to design one-of-a-kind styles for Miranda Lamberts Wedding in May 2011. Styles were designed for Miranda Lambert, the Bridal Party and Mother of the Bride.In charge of writing all Press Releases, Media Alerts and all other Marketing Collateral needed by Karen Lindner Designs. Work on all pre and post press for local and national events

In charge of all marketing and press efforts for Nyla Noor handbagsPut together all press collateral including, press look books, line sheets and marketing materialPitch to all Accessory and Features editors through media outlets including National, Regional, Trade Publications, Newspapers, TV, and Digital outlets Increase brand visibility through social media such as Facebook, Twitter, and BlogsCompose Media Alerts and Press Releases along with writing content for all Social Media platformsPlan and execute seasonal Press Days and Press AppointmentsResponsible for celebrity outreach and celebrity editorial placementsWork consistently on product launches In charge of all traffic samplingSupply editorial updates and reports

Interacted daily with all Women’s and Men’s Fashion, Accessory Directors and Editors Handled all celebrity and VIP dressing as well as assist all stylists with editorial, award shows and publicityInvolved in all PR efforts for national and regional press, celebrity dressings, and product placementsDeveloped pitches for communications, wholesale and retail initiatives as well as celebrity featuresWorked directly with Creative Director on press interviews and profiles Provided appropriate press with releases, press kits and media alertsPrepared and facilitate all events for the communications and retail departments such as trunk shows, promotional cocktails and press eventsResponsible for Pre and Post Event PressPrimary contact for all boutique managers, in making sure all press related matters are consistent with corporate imageCoordinated yearly retail events with charities on the East and West CoastAided in the design and execution of all print materials including mailers, invitations and promotional piecesComprised comprehensive editorial summaries, competitive analysis’, yearly analysis and status reportsOrganized and presented seasonal press presentations in Milan and New York In charge of seasonal press buys and retail stores press sell –through reportsWorked on all press and Bridge Hampton Polo Sponsorship for East Hampton Sergio Rossi Pop-up ShopWorked consistently on launching new collections such as VIP, Red Carpet and BridalHelped with all local and national advertising initiatives and rotationsPlanned and helped execute the opening of New York Flagship boutiqueOversaw the upkeep of press booksManaged the public relations assistantResponsible for all traffic sampling

Organized and maintained national and regional print editorials for ESCADA’s Ready-to-Wear, Sport, Accessories, and Couture CollectionsHad daily contact with fashion and accessory editorsMerchandised showroom for press appointments and stylistsMaintained traffic sampling and on-loan itemsHelped organize press days and special events

Worked on beauty accounts for Alberto Culver VO5, Revlon Artificial Nails, Z.Bigatti, Lather, Paul Mitchell and PacificaInvolved in all aspects of accounts including brainstorming sessions and weekly meetingsOrganized press books and kitsDaily interaction with beauty editorsEstablished media lists for current and new businessPrepared and sent out new business kits