Work with aviation and aerospace industry clients to help make customers the hero of their stories. By understanding client business goals, mission, vision and values, together, we create compelling strategies that elevate their brand in ways that bring in new opportunities while allowing their teams to focus on growing core business instead of figuring out their marketing. Let's talk!

Executive coaching is for leaders who want things to be different. They are looking for a change or they have important goals to reach. They come to coaching in order to be more effective or more satisfied in life and work, they come to develop new skills to help navigate life changes. Sometimes they want more from life: more peace of mind, more security, more impact in their work. And sometimes they want less: less confusion, less stress, less financial pressure. In general, they come to coaching because they want a better quality of life—more fulfillment, better balance or a different process for accomplishing their desires. Whatever the Individual reason, it all starts with a stirring of motivation. As a Strata Leadership Certified Coach, I utilize the Co-Active Coaching model. Co-Active coaching assists the coachee in pursuit of fulfillment, balance and process toward a life fully lived. The individual being coached or “coachee” defines their personal vision, their core values and then works with the coach to identify strategies, behaviors and habits to pursue, attain and maintain that vision in reality.Executive coaching is designed to help leaders address specific professional issues and obstacles, but it is more than simply solving problems. It’s about people and helping coaching recipients in leading people. Effective executive coaching addresses the whole person: heart, mind, body and spirit. This is because work-related issues, whatever they are, are not neatly isolated to the workplace – they are inseparably entwined in the coachee’s whole life. That said, coaching is not psychological counseling. As a coach, I am a partner, advocate, encourager, resource and guide that is tuned in to the influences that are interconnected with the coachee’s life and the way an issue or topic is interwoven in their life. By facilitating transformative change in the coachee, the ripple effect can create transformation in organizations, relationships and families.

Support the mission of the University to provide a quality education that integrates Christian faith, scholarship, and service, Freed-Hardeman University empowers students to develop their God-given talents for His glory.

(SmartSky ceased operations on 8/16/24)Strategic marketing, brand management and reputation strategy. Lead corporate marketing and communications efforts, as well as organizational development initiatives. Jana brings a discipline and clarity to marketing activities and messaging, both internal and external, contributing to significantly increased awareness and traction in the marketplace.Key Responsibilities and accomplishments:Marketing strategy and execution for the go-to-market efforts of this startup stage disruptor in the business aviation inflight connectivity segment. Orchestrated the nationwide network launch campaign.Built a positive brand presence in the industry, where it was previously negative or non-existent, with effective reputation strategy positioning the company as the only provider delivering next-generation technology NOW.Collaborated with product, sales and partner teams to develop and execute programs to drive demand gen across all sales channels and customer segments.Increased lead generation by 200% in a 3-month period. Launched a highly effective user feedback campaign with user comments in press releases, video, sponsored content, and media interviews. This was extraordinary in an industry where most users are not thrilled with their inflight Wi-Fi experience.Leverage creative and strategic PR agencies to scale and maximize media and PR opportunities, asset creation, thought leadership, and digital media. Lead corporate culture initiatives, meetings, and a weekly Good News internal communication.Led efforts to secure industry awards: 2024 Aviation Week Laureates Award for innovation in business aviation, first-ever Robb Report Best of the Best in Aviationfor cabin connectivity and a Muse Award – Silver for tradeshow booth design.

Senior Director of Marketing, Communications and Brand for SmartSky Networks, the recently launched Air-to-Ground inflight connectivity provider that powers the connected aircraft ecosystem for business aviation and regional airlines. Lead strategic marketing, internal and external communications and reputation management. Proud to be part of disrupting aviation connectivity in the best possible ways!

Served on the President’s cabinet as chief marketing officer and leader of undergraduate admissions (sales) and financial aid operations for a private Christian university of 5,000 students. Built a brand management and marketing platform. Revamped recruiting approach to implement best practices and utilize integrated marketing and communications.Acted as media spokesperson and primary communications strategist for crisis management and day to day internal and external messaging for 10 colleges with more than 50 graduate and 100 undergraduate programs (product lines) across all communications platforms and channels. Managed university communications and marketing organization which serves as a full-service, in-house advertising and marketing agency. Includes designers, writers, news and media relations, publications, photography, videography, digital, web and social media.Served on the university’s COVID-19 task force for managing campus coronavirus response, mitigation and remediation. Worked with task force personnel representing the local medical community, state legislators, higher education officials and university leadership to coordinate communication, data representation, crisis and media response. (harding.edu/coronavirus)Worked with academic deans, chairs and program directors (product managers) to develop value propositions and positioning for degree programs throughout the product lifecycle from inception to launch and sustainment. Created initiatives to reach targeted students.Developed promotional strategies, branding and marketing campaigns for university activities and events to drive awareness, participation and loyalty across all stakeholder groups including prospective and current students, families, alumni, donors and community partners. Functioned as a key ally for diversity and inclusion on campus, working with the Black Student Association, task force for recognizing minority contributions, and facilitated student engagement.

Responsible for leading University communications, public relations, publications, marketing, brand strategy and execution.

Responsible for managing the branding and marketing efforts for this global connectivity provider for aviation. Business sectors served include business aviation, private aviation and military/government both US and abroad.Manage strategic marketing relationships with key partners including aircraft manufacturers, satellite network providers, and flight services partners such as trip planners and content providers.Led re-branding efforts to SD, evolving the brand position to be "more than SATCOM." Manage corporate asset development including strategic messaging, videos, advertising, and asset marketing. Manage media relations and internal and external communications.

Define and execute marketing strategy for this online insurance placement and expertise platform for insurance agents. Grow the membership base and usage of the platform through client engagement and communication initiatives. Utilize multiple communications channels including SEM/SEO, social media, email, web content and PR. Drive an exceptional customer experience through ongoing enhancements to the user interface, communication streams and soliciting client feedback.

Responsible for marketing communications, promotions and industry relations for Willis Commercial Network - North America.

Led marketing communications, promotions and industry relations for the Property & Casualty division of the nation's largest insurance wholesaler.

Led national third party retailer organization which included over 700 distribution points in the San Francisco Bay Area. Managed senior level relationships with Best Buy, Radio Shack, Good Guys and local retailers.• Responsible for sales operations and maximizing the performance of each of 25 Sprint PCS retail stores and teams in the San Francisco Bay Area and Sacramento, for over 300 employees. • Selected retail store sites, oversaw store startups from lease negotiations to construction to grand opening. Ensured ongoing sales success of each location. • Facilitated staff and manager development through leadership summits, coaching and special assignments. Developed an excellent culture through training, career pathing and recognition. • Created sales and marketing initiatives to meet area sales goals including traffic drivers, special promotions, events and ad campaigns. Drove sales gains of 35% in a difficult marketplace.

• Led full spectrum of marketing efforts for Tampa, Orlando, Ft. Myers, Jacksonville and Tallahassee beginning at market launch through ongoing operations. Grand opened 25 retail stores. • Provided marketing support to sales management teams to ensure development of appropriate tools and resources for effective sales efforts, including contests, POP, incentive programs, etc. • Managed local execution of national advertising campaigns, public relations, and field training; consistently developed local programs that were implemented on a national level. • Served as media spokesperson for Sprint PCS products, programs, and industry issues.