Uma startup de drinks personalizados que nasceu durante a pandemia do desejo de sobreviver. Criamos uma solução para delivery em um momento que todos os bares estavam fechados e o Cosmos, uma das minhas empresas estava fechado também. Desenvolvi, junto ao meu sócio e minha equipe uma linha de drinks em lata e em garrafa. Durante o desenvolvimento do produto, nos deparamos com a possibilidade de criar drinks personalizados em lata que contassem a história de marcas, pessoas, eventos. Desde então atendemos algumas das maiores empresas do brasil como Ebanx, Grupo Boticário, Neodent, Sem Parar, For Dummies, Omnichat, Mirum, I-cherry, Madeira Madeira. Nossa proposta é criar drinks que brindem histórias únicas, seja através de personalização de receitas, rótulos e propostas inovadores de experiências com coquetelaria.

Bar laboratório de experiências em coquetelaria em Curitiba, o AstroLAB é um bar onde o balcão é o centro do espetáculo. Exploramos técnicas e insumos para criar um brinde realmente fantástico. Sou fundadora do bar e além disso criadora de toda proposta, tendo gerido o desenvolvimento da marca, menu, experiência com cliente e branding.

Plural is an independent newspaper that exists through the support of the community with the mission to bring a plural and human vision of journalistic coverage. As a digital marketing consultant, my role at Plural is to assist in the process of inserting and engaging the community through social media, advising on journalistic content distribution strategies and expanding the number of newspaper supporters. My role in Plural includes:- Development of strategies for content in digital media;- Team training for content best practices for digital media;- Development of content editorials and post planning;- Assistance in the development of paid media strategies (Facebook Ads, Google Ads);- Community Engagement Strategies (community managing)- Keep the team updated on social media news and build strategies to find new ways to distribute content and engage the community.

Cosmos is a cocktail bar with the aim of making people explore new places and flavors. Our kitchen is specialized in Andean-Asian cuisine and creative cocktails. Cosmos is a journey of flavors and experiences. From this proposal, I designed, together with my business associate, the entire process of brand design, architecture, menu development, service and service, seeking qualified and engaged employees with this proposal.During the pandemic, we remained closed for 10 months with face-to-face service and I sought appropriate solutions to the challenges imposed. We recreated the entire menu, readjusting it to the reality of delivery and also created a portfolio of drinks in cans and bottles to arrive at our customers' homes. We developed together this solution researching all the industry process. We sold 25.000 drinks in cans during this period and also created solutions for online events for companies, serving brands such as O Boticário, Madeira Madeira, Ebanx, Grupo Bari, Neodent, Eudora.I lead the operations and develop creative ideas for the brand. Among my assignments:- Administration and process management;- Marketing, Branding and product development;- Leadership and team management;- Digital Marketing Strategy: Digital Planning, Content, PPC Strategy (Facebook ads, Google Ads) and Community Management;- Press office;- Event planning;

- Data research and analysis of brands in digital platforms using various methodologies and tools such as: network analysis, content analysis, speech analysis, netnography, social media monitoring and benchmarking (Scup, Stilingue, Gephi, etc.); - Brand persona and brand voice planning for brands; - Development of editorials for digital channels; - Production and curation of content for social networks; - Development of strategy of content in real-time events; - Community managing; - Data analysis and monitoring of presence in digital channels; - Crisis management and emergency communication plans; - Team training and leadership; Brands: Unimed, Grupo Boticário, Sony

Awarded as best Community Managing by Share Award- Content and editorial planning for digital channels; - Production of content for social networks; - Video production and editing for social media; - Community managing on social networks; - Data analysis and monitoring of online presence channels; - Crisis management and emergency communication actions; - Interface with other agencies, secretariats and municipalities to disseminate good practices in the use of social media.

- Development of a more warm, close and present brand persona aligned with the brand values; - Content planning for social networks from the RPC profiles on social networks; - Curatorship of news for publication, selecting subjects generated by newspapers and entertainment programs to be published according to the affinity with digital channels; - Real-time monitoring of events such as: soap opera releases, neighborhood events, Rede Globo's year-end parties for RPC's social networks; - Writing articles on the broadcaster's website on the backstage of TV; In 6 months of online repositioning, there was a gain of 60.000 fans on Facebook, reaching 100.000 fans.

- Brand persona planning for brands in different segments and categories; - Content editorial planning for digital communication channels; - Content production and management on social media; - Interaction with consumers and crisis management; - Data analysis and market monitoring, generating insights for serving the agency's clients; Brands: Vale Fértil Olives, Rivoli Olives, Lumaê Pratas, Pesa, Pizza em Casa.

- Research and planning of brand persona for brands; - Editorial planning and execution with interface with the creative team; - Social media monitoring;- Community Management; - Media planing and development in Facebook Ads and Google Adwords.

- Strategic development of digital media campaigns for major clients in diverse sectors; - Developed strategies for performance and branding with creative use of digital media platforms;- Optimization of Search Engine Marketing campaigns; - Analysis of client's perfomance and follow-up of ROI;- Presentation of results and new search marketing strategies.Clients: Johnson & Johnson, Petrobras, Tecnisa, HSBC, Magazine Luiza, Porto Seguro, Algar Telecom

I worked assisting the analysts, presenting reports and optimizing Search Engine Marketing Campaing for Magazine Luiza, the fourth largest Brazilian retail company by revenue and stores.

Internship in e-commerce- Development of paid media strategies (Google Ads)- Marketing and Paid Media Reports- Content strategy for email marketing and social media- Customer service