Janet Ashforth Email & Phone Number

United States

Vancouver, Bc, Ca

Seattle, Wa, Us

Led a global team of UX Researchers, Designers, Developers, and Stakeholders to conceptualize, design, and iterate high-impact digital experiences for Amazon's Alexa division. Managed multiple projects for Amazon Alexa, including a new “Out of Box Experience” for Echo Show devices. “Voice and Facial Recognition” experiences for Alexa, and a revised flow for the Alexa App. And multiple branded third-party themes for Alexa.Liaised with Warner Bros., Sony, and Disney to manage project expectations of products and services and ensure customer satisfaction.Defined project scope, established milestones, and tracked progress using project management tools and methodologies.Managed risks and proactively addressed potential issues before they impacted the project timeline or quality.Facilitated communication and collaboration between all team members and stakeholders, ensuring clear expectations and alignment.Optimized workflow and communication within the project team, resulting in increased efficiency and productivity.Analyzed data and metrics to track project success and identify areas for improvement.Achievements:Successfully launched all projects on time and within budget, meeting all quality and performance goals. Alexa themes generated $ 5.1Mil in Q1 revenue.Increased overall Alexa engagement by 30.2 percent.

Louisville, Kentucky, Us

Led the rebranding efforts for Humana Pharmacy to CenterWell Pharmacy, including implementing a new digital experience for the CenterWell Pharmacy mobile app, ensuring a successful launch on time and within budget.Shepherded projects through legal compliance and stakeholder review process.Managed the opening of new clinics.Provided leadership and direction for customers and the team, ensuring effective communication and engagement.Identified and mitigated project risks, implementing solutions to prevent delays or setbacks.Delivered bi-weekly status reports to stakeholders, clearly communicating project progress and addressing concerns.Conducted extensive user research to identify pain points and user needs, resulting in a 30 percent decrease in user errors and a 25 percent increase in user satisfaction.Achievements:Helped Human open 100 new clinics nationwide.Increased app user engagement by 25 percent through strategic UX improvements and user testing.Maintained a 4.7-star customer satisfaction rating throughout the rebranding

North Mankato, Mn, Us

London, Gb

• Transform mundane long and short-form content into outstanding, customer-facing content that evokes emotion in our readers. Edit long and short-form content, chatbot, and UX content for Simple, a mobile health app.• Increased app purchases and upgrades by 25-percent.• Edit and proofread the copy within wireframes.• Edit and rewrite Pinterest posts to increase engagement.• Mentor individual writers and make suggestions to improve their quality and performance.• Conceptualize and create editorial and voice guidelines for Simple.