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As Chief Strategy Officer at Tractor Vision, I guide the strategic growth of a premier custom fabrication company that has spent the last 20 years shaping the landscape of event and entertainment design. At Tractor Vision, we are passionate about crafting experiences that captivate and inspire, and my role is to ensure that our operational and financial strategies align with this mission.Our team’s expertise in custom fabrication is matched by a dedication to quality, creativity, and innovation. I work alongside our talented group to foster a strong company culture, streamline operations, and scale our capabilities as we continue to deliver extraordinary work for our clients, including Fortune 100 brands. My focus is on enabling Tractor Vision to continue pushing the boundaries of what's possible in experiential design, all while maintaining the values that have driven our success for two decades.
Tractor Vision
View- Website:
- tractorvision.com
- Employees:
- 9
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Chief Strategy OfficerTractor VisionLos Angeles, Ca, Us
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Chief Strategy OfficerTractor Vision Feb 2019 - PresentIn my role as Chief Strategy Officer at Tractor Vision, I collaborate closely with the CEO to develop and implement scalable operational strategies. I oversee internal operations, ensuring efficient and effective processes. I also shape and maintain our company culture, manage financial planning, and lead our human resources efforts to support our rapid growth. My focus is on refining internal procedures and fostering a cohesive, productive work environment that aligns with our strategic goals. -
Account ExecutiveTrigger(House Dec 2016 - Mar 2019Greater Los Angeles AreaBased in Los Angeles, CA as an Account Executive, my role includes producing activations from creative development to production for a variety of national accounts, including Ben & Jerry’s and Harman brands. My “wheelhouse” consists of managing client relations, budget development, logistics, operations, program execution, vendor management, and staff management for brand activations nationwide. -
Experiential Producer And Senior Account CoordinatorLeaddog Marketing Group Sep 2014 - Feb 2017Greater New York City AreaBeginning in the NYC office as a freelance Senior Account Coordinator and Event Producer, I managed grassroots marketing initiatives and partnerships for Walk the Walk America to produce Moonwalk NYC 2014, an overnight marathon through the heart of NYC that raised funds for breast cancer research. My team’s challenge was taking this successful UK brand, and translating to an American audience in a highly saturated market. The results led to awarding the agency with another year of production in the US. Leveraging my history in CPG, I acted as the dedicated event producer on Mary Kay’s cross country Beauty 101 college campus tour in 2014, partnering with Seventeen & Cosmopolitan magazine to raise awareness of domestic violence and provide product sampling and social sharing through mini makeovers in key college campuses across the US.In 2015, I was challenged with producing 4 of 13 indoor fundraising events for Cycle for Survival, helping raise $15 million dollars for rare cancer research. In the markets of LA, Dallas, D.C. and NYC, I coordinated and executed an overnight space transformation of Equinox gyms to produce this indoor cycling event, from signage production and layout, to staffing to city permitting and on site staff management and execution for a high profile target demographic. In 2016 & 2017, I took lead as the onsite event producer for Audi’s sponsorship of the BNP Paribas, managing a team of product specialists to engage with a high profile target demographic and hospitality program aimed at integrating Audi as the leader in the automotive industry.
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Event ProducerGigunda Group Apr 2011 - Sep 2016Nationwide ActivationsI manage top brand activations nationwide and serve as the primary liaison between client, agency, consumers and media for experiential marketing campaigns. I manage staff sizes large or small with a lead by example style and have extremely high expectations. Aside from securing logistics of production on site, producing the footprint of the event, managing inventory with multiple facets and cross country logistics, I hold myself accountable for the outcome and go above and beyond to areas outside my responsibilities to make the brand's story shine. I'm versed in social media, copywriting, and photography, and am known to make the right connections that establish media around my campaigns.TOUR MANAGEMENT: BEN & JERRYS: "Texas Churned Tour" | Texas (03/2016 - 09/2016)BEN & JERRYS: "Save Our Swirled" | Nationwide (03/2015-11/2015)BEN & JERRYS: "Core Tour" | Miami, FL - Chicago, IL (03/2014 - 09/2014)*Nominated for Best Summer Social Campaign in 2014 along side #ShareaCoke & #ALSIceBucketChallenge BEN & JERRYS: “West Coast Truck Tour” | San Diego, CA-Seattle, WA (03/2013-09/2013)KELLOGGS KRAVE: “Krave Nation Tour” | New York Market, D.C.- Connecticut (8/2012 - 12/2012)KELLOGGS FROSTED FLAKES: “Little League World Series” | Williamsport, pa (8/14/2012-8/26/2012)POP TARTS: “Crazy Good Summer Concerts” | Chicago, IL (7/17/2012-7/20/2012) ; NYC (9/2012)KELLOGGS SPECIAL K: “Strut Your Sassy” | Chicago, IL (09/30/2011) BIRRA MORETTI: “il Pronzo Cafe” | NYC (07/2011, 08/2011)
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Frequently Asked Questions about Jana Steele
What company does Jana Steele work for?
Jana Steele works for Tractor Vision
What is Jana Steele's role at the current company?
Jana Steele's current role is Chief Strategy Officer.
What is Jana Steele's email address?
Jana Steele's email address is jb****@****oup.com
What is Jana Steele's direct phone number?
Jana Steele's direct phone number is +160329*****
What schools did Jana Steele attend?
Jana Steele attended The University Of Texas At Austin, The University Of Texas At Austin.
What are some of Jana Steele's interests?
Jana Steele has interest in Social Services, Children, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights.
What skills is Jana Steele known for?
Jana Steele has skills like Event Planning, Facebook, Mobile Marketing, Sponsorship, Marketing Communications, Social Media, Marketing, Marketing Strategy, Event Management, Editing, Advertising, Integrated Marketing.
Who are Jana Steele's colleagues?
Jana Steele's colleagues are Eric Sandoval, Fabio Mascio, Alexander Hernandez, Chris Paiva.
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