Jana Steele Email & Phone Number

Los Angeles, Ca, Us

In my role as Chief Strategy Officer at Tractor Vision, I collaborate closely with the CEO to develop and implement scalable operational strategies. I oversee internal operations, ensuring efficient and effective processes. I also shape and maintain our company culture, manage financial planning, and lead our human resources efforts to support our rapid growth. My focus is on refining internal procedures and fostering a cohesive, productive work environment that aligns with our strategic goals.

Greater Los Angeles Area

Based in Los Angeles, CA as an Account Executive, my role includes producing activations from creative development to production for a variety of national accounts, including Ben & Jerry’s and Harman brands. My “wheelhouse” consists of managing client relations, budget development, logistics, operations, program execution, vendor management, and staff management for brand activations nationwide.

Greater New York City Area

Beginning in the NYC office as a freelance Senior Account Coordinator and Event Producer, I managed grassroots marketing initiatives and partnerships for Walk the Walk America to produce Moonwalk NYC 2014, an overnight marathon through the heart of NYC that raised funds for breast cancer research. My team’s challenge was taking this successful UK brand, and translating to an American audience in a highly saturated market. The results led to awarding the agency with another year of production in the US. Leveraging my history in CPG, I acted as the dedicated event producer on Mary Kay’s cross country Beauty 101 college campus tour in 2014, partnering with Seventeen & Cosmopolitan magazine to raise awareness of domestic violence and provide product sampling and social sharing through mini makeovers in key college campuses across the US.In 2015, I was challenged with producing 4 of 13 indoor fundraising events for Cycle for Survival, helping raise $15 million dollars for rare cancer research. In the markets of LA, Dallas, D.C. and NYC, I coordinated and executed an overnight space transformation of Equinox gyms to produce this indoor cycling event, from signage production and layout, to staffing to city permitting and on site staff management and execution for a high profile target demographic. In 2016 & 2017, I took lead as the onsite event producer for Audi’s sponsorship of the BNP Paribas, managing a team of product specialists to engage with a high profile target demographic and hospitality program aimed at integrating Audi as the leader in the automotive industry.

Nationwide Activations

I manage top brand activations nationwide and serve as the primary liaison between client, agency, consumers and media for experiential marketing campaigns. I manage staff sizes large or small with a lead by example style and have extremely high expectations. Aside from securing logistics of production on site, producing the footprint of the event, managing inventory with multiple facets and cross country logistics, I hold myself accountable for the outcome and go above and beyond to areas outside my responsibilities to make the brand's story shine. I'm versed in social media, copywriting, and photography, and am known to make the right connections that establish media around my campaigns.TOUR MANAGEMENT: BEN & JERRYS: "Texas Churned Tour" | Texas (03/2016 - 09/2016)BEN & JERRYS: "Save Our Swirled" | Nationwide (03/2015-11/2015)BEN & JERRYS: "Core Tour" | Miami, FL - Chicago, IL (03/2014 - 09/2014)*Nominated for Best Summer Social Campaign in 2014 along side #ShareaCoke & #ALSIceBucketChallenge BEN & JERRYS: “West Coast Truck Tour” | San Diego, CA-Seattle, WA (03/2013-09/2013)KELLOGGS KRAVE: “Krave Nation Tour” | New York Market, D.C.- Connecticut (8/2012 - 12/2012)KELLOGGS FROSTED FLAKES: “Little League World Series” | Williamsport, pa (8/14/2012-8/26/2012)POP TARTS: “Crazy Good Summer Concerts” | Chicago, IL (7/17/2012-7/20/2012) ; NYC (9/2012)KELLOGGS SPECIAL K: “Strut Your Sassy” | Chicago, IL (09/30/2011) BIRRA MORETTI: “il Pronzo Cafe” | NYC (07/2011, 08/2011)

Bachelor Of Science, Advertising

Activities and Societies: Texas Advertising GroupStudy ranks Texas Advertising as the #1 Advertising Program in U.S. The study was.

Bachelor'S Degree, Advertising