Jana Sutherland Email and Phone Number

Skilled market research professional with experience in client-side (corporate) research and supplier-side researchCorporate research - Manager of secondary and syndicated research, including tracking industry trends and synthesizing data for upper management- Manager of primary research, including ROI studies, concept testing, ad tracking, usability testing, and focus groups. - Competitive intelligence- Web analytics, including Comscore MediaMetrics, Nielsen, @Plan, Google Analytics- Campaign analysisSupplier research- Project manager of qualitative and quantitative research: online/phone/mail methodologies (approx. 30 studies per year). - Knowledgeable in a variety of methodologies: brand equity, ATU/AAU, new product development, concept testing, ad tracking, customer satisfaction, iHUT- Familiar with analytical techniques (incl. regression, latent class, segmentation, conjoint, discrete choice, pricing)Strong analytical and problem solving skills; learns skills quickly and possesses a strong attention to detailStrong organizational skills and is recognized by team members as a leader