Responsible for email and in-product campaigns to promote education and product cross sell. I manage the communication strategy and execution for customer onboarding, to support brand and product enhancements, and to improve engagement and retention.Experienced with Salesforce Marketing Cloud, and Constant Contact email platforms. Have used Google Analytics, Adobe Analytics, Tableau and other reporting tools for performance reporting.

Responsible for developing social media strategy, content creation, and regular reporting for multiple product lines. Provided creative direction and project management for social media campaigns in support of significant events and product launches.Acting as the 'Chief Listening Officer' to set up enterprise listening program based on key branding and industry terms. Report on brand, competitive, and industry topics to influence editorial calendar and content creation.Campaign-centric and regular reporting to marketing team and corporate management on performance of social media activities.Managed corporate blog and social media editorial calendar to maximize performance based on industry trends and pre-defined benchmarks.Defined requirements, identified gaps, managed development schedules, and provided training for multiple web and social media management tools.

Web Analytics lead, administrator for Site Catalyst web tracking tool. Implementation of tracking code across web properties. Creation of scheduled and ad hoc reports using Site Catalyst and Google Analytics.Also have experience as project manager for large web redesign projects and small site updates. As well as administration of, and educating end-users on, the web content management system.

Acted as a Liaison between sales group and company executives. Regular reporting on sales and lead generation activity.Created marketing and sales content for use in email, press releases, online journals, and print.