Jana Tiede Email & Phone Number

Cincinnati, Ohio, Us

Played a pivotal role in the launch of Kroger's new ad server (targeting capabilities). Defined business use-cases with stakeholders and translated these into technical requirements for engineers. Responsible for full product lifecycle (Discovery > Development > QA > Deployment > Iterations & Improvements). Passionate about knowing the big picture so the correct features can be built in a scalable manner and delivered on time.

San Francisco, Ca, Us

Managed discovery, prioritization, technical implementation and QA for improvements to high-profile technical integrations such as Facebook and TikTok. Responsible for full lifecycle (build > testing > deployment > management) of new integrations as well as integration improvements. Worked closely with all areas of the business to alleviate client pain points, improve internal processes and implement new features at scale.

Austin, Texas, Us

Austin, Texas, Us

Managing, troubleshooting and implementing data integrations between top tier clients (Facebook, Google, Twitter etc) and Oracle Data Cloud that resulted in 80%+ increased efficiency. High level of knowledge surrounding technical processes, file transfer types, API setup and requirement specs. Consistent collaboration across internal and external teams with a variety of high-priority and conflicting initiatives.

Chicago, Il, Us

Management of Ad Operations department for a group of 14+ Sports-related websites and 50+ apps. Completed a full implementation of a new instance of DFP from contract stage through live deployment. Planned, structured and implemented IAB standards and best practices across all websites and apps in order to increase ad flexibility and revenue, which resulted in a 106% increase in CTR - this required buy-in from teams throughout the company, including engineering, design, biz dev, upper management, QA and client services. Researched, contracted and implemented a full remnant strategy which resulted in a 170% increase in remnant revenue, a 74% increase in remnant fill rate and a 61% increase in eCPM. Decreased order turn-around time by 75%+ by streamlining workflows, assigning dedicated resources and setting correct internal and external expectations.

Denver, Colorado, Us

Managed, trained and assisted a team of 5 who handled full advertising campaign process including RFPs, IOs, KPIs, tag setup, optimization, viewability, troubleshooting, billing, reporting, actualization and wrap-up reports. Constant client-facing and interdepartmental communication to ensure all KPIs were met and exceeded. In-depth knowledge of best practices for clients and agencies across a myriad of goals, targets and priorities. Familiarity with most Agency / 3rd party ad servers, tagging and setup. Spearheaded shift from legacy DFP Sales Manager to XSM, which required learning new system, inventory re-mapping, rebuild of all current orders and training employees on new system. Increased operational efficiency by 35% due to streamlining processes. Exemplary track record of hiring and training Ad Ops professionals. Nominated by Google account rep to participate in DFP user groups as well as both DFP & DSM beta testing.Employee of the Quarter, Q1 2012.

Self-motivated learner who excelled in the Ad Operations field with limited formal training. Trafficked, managed and optimized campaigns via DFP and DSM. Managed campaigns for high-profile clients that resulted in consistent upsells. Promoted to managing two peers within a year of learning Ad Ops.

Graphic designer, photo editor and photographer for weddings, pets, families and high school seniors. High-end knowledge of photo processing, packaging and sales process.

Sales support for a group of 6 radio stations. Supported 12 salespeople in 2 salesteams, 2 station managers and the general manager. Also assisted Promotions team with fliers, banners, backstage passes, posters and entry boxes.

Ba, Studio Art Major, Philosophy Minor

Education record

Education record