Janbart De Jong Email & Phone Number

Utrecht, Netherlands

Vianen, Utrecht, Nederland

Sabbatical - personal development - voluntary work

Schiphol-Rijk

• Based on creativity and data driven analyses I improve existing product offers enabling retailers and NSC's to optimize turnover and customer loyalty. In addition we innovate our product offers for new mobility.
• Head of brand marketing & communication
• Develop and execute the marketing & communication strategy
• CLM/CRM based customer journey optimization, penetration ratio and retention of financial services and service products
• Design and development of online sales propositions and business development concepts
• Online and offline advertising campaign coordination

Leusden

• Recruited by PON to manage the Go2Market project for MAN TGE:
• Develop and execute the Marketing communication strategy for Light Commercial Vehicles (ATL/BTL advertising, offline and online campaign management)
• Develop and execute the Product Marketing strategy incl. CLM/CRM and lead generation campaign management
• Projectmanagement for commercial launch based on scrum techniques
• Stakeholder management of the MAN factory and MAN dealer network
• Set up and exection of commercial training program

Lijnden, Noord-Holland, Nederland

• After completing the product management role succesfully, the board has asked me to take this managerial role. My responsibilities included but were not limited to:
• Head of brand marketing, PR & communication
• Development and execute marketing & communication strategy
• Developing and coordination of online and offline communication campaigns
• CLM/CRM and lead generation management
• Event coordination (i.e. national Bedrijfswagen RAI 2015, ECOmobiel, Taxi expo)

Lijnden, Noord-Holland, Nederland

• I was recruited for this position by FCAN. Prior to application I have done high-level assessments and have been on first level management interviews at headquarters of FCA in Turin. Among other things, my.
• Opstellen en uitvoeren van de (introductie) product marketing strategie incl. CLM/CRM en lead generatie campagne management
• Price and strategic product positioning of the complete Fiat Professional model range, meeting budget and margin requirements
• Ensuring a competitive position of all pillar models
• Managing strategic product positioning and lifecycle
• Communication, coordination and implementation of product developments with a focus on digital and online structured frameworks

Utrecht Area, Netherlands

• After successfully achieving various goals in my previous position, Mercedes-Benz created this new position for me because of my knowledge, long term strategic overview, commitment and team player characteristics..
• I have successfully developed and implemented various commercial loyalty and sales incentive programs addressed at the dealer network
• Communication expert in the areas of commercial actions, sales processes, stock management and incentive programs and online information structured frameworks
• Developing the market introduction strategy for new Mercedes-Benz products
• Utilizing Retail Consultancy within a flagship retail store, I have developed clear sales and back office processes which resulted in the Mercedes-Benz Sales Guide

Utrecht Area, Netherlands

• My responsibilities included, but were not limited to:
• Product owner Sales incentive programs
• Return On Investment of national sales support acitivities and optimizing budget investment
• Managing the national sales stock policy (sales, demo and showroom)
• Commercial sales support administration
• Standmanager AutoRAI 2009 Mercedes-Benz Cars

Bba, Bachelor Business Administration - Marketing

Activities and Societies: Vice president of international students team

Mba, Master Business Administration

A, Marketing & Sales Management