Responsibilities:▪ Secondary market research in diagnostic industry▪ Data collection and analysis of competitors▪ Maintenance of global competitive intelligence database▪ Development of trainings in competion's offerings and other marketing collaterals ▪ Establishment and improvement of existing digital toolsKey Achievements:▪ Organized a small squad of SMEs and led the development of a competitive marketing collateral that prepared sales teams for the launch of one key Roche molecular system▪ Released a strategic competitive guide for CoreLab and automation▪ Maintained a global competitive intelligence database that consolidates data information of in vitro diagnostics products and creates valuable marketing material to share across the company (globally, regionally and to other countries) in one interactive platform