During my 11-month stint at Alphacruncher AG, I led a comprehensive range of marketing activities. Although I didn't have the chance to see the full fruition of my strategic plan due to a career advancement opportunity, I made several key contributions.I built a customer journey-based marketing funnel, and executed a data-driven content marketing plan that included blog and social media. This initiative involved hiring a technical writer to generate in-depth technical content.To augment our customer base, I formulated and executed performance marketing strategies, which included remarketing. Also, I oversaw the conceptualization, development, and testing of our landing page(s).To boost our upper funnel, I worked with the product team to develop a free trial version of the product. Furthermore, I proposed and communicated strategic product changes, approved by the CEO and product team, to facilitate and leverage customer and industry-specific content creation habits. These adjustments would allow customers to publicly share their scientific insights and code, aligning with our long-term SEO strategy centered around user-driven content marketing.

During my tenure at Granity Entertainment, I had the opportunity to explore diverse roles, leading to a well-rounded skill set. As a Regional Marketing Manager for a popular adult streaming platform, I implemented strategies resulting in a consistent YoY growth of 50% in local (DACH) sales. My contributions spanned several verticals including:- Directing marketing strategy and execution across multiple channels, such as performance marketing, social media, and content marketing.- Leading a multi-disciplinary team: hiring, training, managing employees and contractors.- Implementing data-driven decision-making through analysis of business reports and market insights.- Overseeing the creator success team, developing retention and bonus programs to minimize churn.- Collaborating with product teams to improve user flows and onboarding, also participating in workshops for new feature ideation.- Representing the brand at industry events and panels, forging local partnerships for events and expos.- Streamlining operations by automating time-consuming processes and improving sign-up systems via custom landing pages.- Creating and maintaining satellite websites to generate and convert niche traffic.