We are a full-service marketing agency for the arts and entertainment industries.

A sales and marketing firm focused on online communications, print, and visual presentations using PowerPoint.

Taught master’s level ethics course online for Interactive Media and Communications program | Pandemic changed the world

Design Education for BusinessInsightful.Media’s goal is to empower clients to leverage existing human resources to support content design, development, and management while maintaining a high level of quality customer engagements.

Supported marketing departments around the world promoting moral, welfare, and recreation activities and programs that enable a more resilient active duty and civilian workforce. Due to a health scare, I retired from civil service early.

• Hired in December of 2011 to improve customer usage and to increase revenue receipts for the #1 vacation destination in Kentucky | www.landbetweenthelakes.us • Grew revenue by $700,000 in FY2015 over my arrival in FY2012 | Managed a 4-person team that employed strategies to increase usage, improve community relations and strengthen partnership engagements• Revamped paid advertising program for a more tactical approach to reach regional audiences multiple times on multiple channels resulting in an increase in repeat business • Built a responsive website offering 78 topic landing pages, posting 100+ blogs a year and hosting hundreds of documents | Reach over 50,600 unique visitors each month • Provided key messages and other communiques in plain language enabling frontline staff to answer customers’ questions including those of a controversial nature• Measured customer satisfaction by increased customer usage, a 96% satisfaction rating in the Forest Service user study, improved revenue receipts and positive 3rd party crowdsource ratings — earned TripAdvisor’s Certificate of Excellence award since 2014• Initiated/managed Very-Influential-People Familiarization Tours, VIP FAM Tours, since 2013• Prepared responses to congressional inquiries, public queries and user-generated rating sites on issues from bad service to controversy over land management practices• Gave presentations to media, civic/industry organizations, partners and community leaders • Served as lead for online collaboration tools like Google Docs, SharePoint and Basecamp • Established a regional resource partner group with land managers and university departments • Established a Land Between the Lakes Region Water Trail grass roots effort to identify, establish, brand and promote water trails in our region for economic development | Submitted successful grant application to National Park Service for assistance

• Hired in March of 2005 to tell directorates’ stories in support of funding requests and technology transitions without revealing National secrets and contractor proprietary information • Built communications and outreach programs for research laboratory and ground-based space imaging telescopes in New Mexico and Hawaii that resulted in healthy funding of research programs, congressional requests for tours at New Mexico facilities and inclusion of technology on the State’s Science Board for preferred industries• Improved non-scientist decision makers’ understanding of directed energy technology benefits to warfighter in order to support program funding |Translated technical concepts into plain language | Wrote and edited original speeches, brochures, articles, reports, animations, videos and PowerPoint presentations | Coached scientists and researchers on presentation delivery • Demonstrated technology advancements to military Generals, defense acquisition leaders and U.S. Representatives and Senators at technical conferences in addition to a North Atlantic Treaty Organization (NATO) conference in Belgium • Initiated DE2DC a Directed Energy to Washington, D.C. Conference for technology outreach held annually at the Rayburn House for Congress and Senate members, and at the Pentagon for military leaders and warfighters | Partnered with Chief Engineer, Directed Energy Professional Society, High-Energy-Laser Joint Technology Office, Boeing, Lockheed Martin, Northrop Grumman, Representative Martin Heinrich and others • Collaborated with museums, schools and government researchers to help underserved youth appreciate science, technology, engineering and math (STEM) and find career path opportunities | Produced a website in support of recruitment efforts at https://stemstrong.wordpress.com • Promoted in April of 2007 | Supervised three people • Awarded unit-funded, graduate school training -- first non-engineer to receive funding | Maintained a secret clearance

• Hired to improve internal processes and to develop talent responsible for producing over 200 projects a month supporting 42 business operations whose main mission is to improve the quality of life of active duty military personnel and their families | Products included a monthly, 32-page slick magazine with original articles and programming the base television channel• Helped generate over $1M profit in fiscal year ending September 2004 -- the highest of any Services organization in the Air Force• Wrote new job descriptions for 11-member team and eliminated non-mission essential services | Trained and coached employees on marketing concepts, promotional planning, design guidelines, writing principles, magazine production, budgeting and customer retention | Improved staff morale, increased quality of products and streamlined project management processes | Negotiated new magazine print contract that better fit needs | Reassigned a Japanese government employee position from printing to graphics • Aligned communication strategy to customers’ life cycle on base that included one-third of the base population turning every year in addition to multiple deployments by active duty members • Hosted international and U.S. celebrities • Developed long-term working relationships with Seibu Baseball Team, Verde Football, Adidas, Coca Cola Japan, Summerland Amusement Park and others • Competed for space and moved department from multiple sites into one building | Worked with Japanese contractors to renovate and move a television/radio production studio, an offset press printing operation, a graphics studio, photography and video equipment and support offices • Partnered with Training for 3 years providing instructors for writing principles, graphic design, typography selection, and desktop publishing for Department of Defense marketing and public affairs’ military and civilian from Korea, Japan and Alaska • Earned the U.S. Air Force Award for Exemplary Civilian Service

• Hired in March of 1997 to turn around declining overall usage of programs and services offered on base for active duty military members and their families | This included helping Air Force Services Club members (Officers’ Club and Enlisted Club) and former members transition into the new, MasterCard-sponsored membership program | Local membership had dropped from thousands to less than 500 members prior to my arrival• Increased program usage and grew club memberships which helped drive club business operations from a $40,000 a month deficit to a self-sustaining operation within two years• Adapted marketing, communication and business skills into a military environment that resulted in active duty military members and their families choosing base activities over those offered immediately outside the gates | Used humor and provided fun networking opportunities that increased camaraderie among military members and their families• Collaborated on special events and promotional efforts with base leadership, Public Affairs Office, base newspaper, Commander’s Access Channel, Military Retiree Office, staff officers and program managers which provided a “shared ownership” of a program’s success • Trained and mentored 6-person team which improved internal customers’ satisfaction with Marketing and Publicity Department• Established a sponsorship program that enhanced user experiences by increasing the fun factor and provided area merchant prizes

• Transitioned home-based computer-data management start-up business into a marketing-support and business-consulting firm | Supplemented sales, personnel, research, operations and marketing departments with additional skillsets | Helped clients test and monitor possible services and products before investing in additional personnel and product costs• Joined forces with clients on promotional activities, problem solving and staff development | Helped clients to “think outside the box” through open discussions with all levels of employees• Brokered graphics, print, radio and video productions helping small to medium companies “brand” themselves with a professional image and consistent message • Served large, global organizations like Cargill, Ford Motor Company, Prudential Securities, Simon Properties and Rent-A-Center, in addition to regional banking, advertising and medical institutions • Enabled clients to have a local presence in a 5-state region | Recruited, hired, trained and supervised a field service staff with 6 field supervisors, hundreds of on-call employees in addition to managing quality control staff and shipping department • Operated a research call center and focus group facility for testing and building strategies• Merchandised products in retail stores to sell more products off the shelf• Wrote and produced employee newsletters for communicating to a global workforce• Established regional and nationwide mystery shopping programs with in-person visits and over-the-phone interviews to improve customer satisfaction and increase repeat business• Recruited to return an existing Wichita River Festival/Old Town evening event back to a family activity | Served five years as event chair • Selected to serve on various civic committees including the Wichita Chamber of Commerce’s President’s Council and Membership Committee, the Wichita Eagle Newspaper’s Business Council and the Wichita Public School District’s Budget Committee