Highkey is a 360 brand consulting agency located in Istanbul, Turkey offering a variety of services in fields of Textile Sourcing & Design, PR & Production, tailored exclusively for fashion & textile, hospitality & F&B, events & entertainment.#HIGHKEYloveit

Opening it’s doors in 2019 in Via de Tornabuoni Florence, Italy, GMG FIRENZE is an upscale fashion brand identifying with concept creation through art, design and creativity, with the roots of ever-adapting Italian style.Directing all operations related to PR & Communications & Marketing on both digital and retail.While currently operating through 8 self-owned boutiques, 10 Vakkorama & 15 Boyner department store locations and 50+ international & domestic luxury multibrand locations, GMG FIRENZE signals it’s ambition to be among one of the strongest & leading players in the global fashion market, soon expanding to more locations in Turkey, European & Middle Eastern market with womenswear also launching on Spring-Summer ‘24 season.

Managing, consulting & coordinating all PR, Marketing & Sales related activities of the brand.Overseeing possible & on-ongoing collaborations with other establishments.Achieving new commercial partnerships with stores, marketplaces and press outlets both domestic and International.Ensuring customer satisfaction by arranging relations between the brand and the customers.Directing communication between the brand and 3rd party marketing channels such as Influencers, Celebrities, Stylists and relative Agencies.Increasing & managing engagement & exposure via organic & paid content on all social media sites.Maintaining the communication with the loyal community of the brand parallel to widening the community.

Working/worked with cafés, education institutes, beauty/aesthetician salons and centers, festivals, fashion brands, start-ups and special social media/digital marketing projects.Creating/managing brands and working towards their special needs such as branding identity, marketing strategies, social media activities, online & offline presence, event & organisation planning, website management.Clients include:-KennenLernenLaden-Lernen Daheim-International 2 Sides Short Film Festival-die Katze das Kaffeehaus-Das Spracheninstitut DSI-Wissen am Stern-Premier Flowers-RockAway Organisation-Dr. Kudret Karakayacık Clinic-N&D Flowers

Managing external relations, social media activities, online & offline presence, advertising & budgeting, event planning, and performing other duties when needed.Responsible for all PR & marketing activities.Gathered an organic following count of 8000+ under 6 months with 4 mil+ impression both organic and paid monthly.

Responsible for the marketing, design & sales activities of a brand family (fashion & textile based) including apparel design, production, branding & positioning, social media strategies & contents, sales channels, customer relations, e-commerce (iyzico, paytr, Trendyol) activities, online & offline marketing & presence, B2B & B2C communications (wholesale & retail).Contributed to collection design processes for premium brands such as Tommy Hilfiger, Calvin Klein, Massimo Dutti.Designed collections for other premium brands.Gathered a total of 15000+ organic follower count under 8 months, with 10 mil+ paid & organic impression count, performed paid influencer gifting projects & coordinated galas & shopping events.

Managing PR & Event activities and the overall concept & menu, coordinating social media relations, increasing beneficial online & offline presence, keeping the environment fresh & appealing for optimal customer experience.

İzmir Atatürk Lisesi bünyesinde İzmir Ticaret Odası, Ticaret Borsası ve İAL Mezunları tarafından desteklenen Girişimcilik Kulübü ve AR-GE, İnovasyon ve Girişimcilik Atölyesi.Genç ve taze fikirleri geliştirmeyi, gerçeğe dönüştürmeyi ve deneysel atılımlar sayesinde başarıya ulaşmayı hedefler.Founded & raised funds for the club & atelier, coordinated the overall process of the club, managed external & internal relations, mentored fellow students and their projects.

Provide inspired leadership company wide. Make high-level decisions about policy and strategy. Report to the board of directors and keep them informed. Develop and implement operational policies and a strategic plan. Act as the primary spokesperson for the company. Develop the company’s culture and overall company vision. Help with recruiting new staff members when necessary. Create an environment that promotes great performance and positive morale. Oversee the company’s fiscal activity, including budgeting, reporting, and auditing. Work closely with senior stakeholders and other executives. Assure all legal and regulatory documents are filed and monitor compliance with laws and regulations. Work with the executive board to determine values and mission, and plan for short and long term goals. Identify and address problems and opportunities for the company. Build alliances and partnerships with other organizations. Over see day-to-day operation of the company. Work closely with the human resource department to ensure great hiring.