Swell Marketing provides project management & marketing expertise to leading global companies.

THE Worldwide Partners brings the wide ranging experience of independent strategists and ‘doers’ together to help organisations reach their business growth objectives. We have a wealth of experience gathered across the globe, working in agencies and businesses of all sizes. Our combined skill set covers all facets of business management and marketing, including media, brand growth and operations.

• Worked collaboratively with Advisors and Marketing to achieve business-level KPIs,resulting in increased revenue and customer retention.• Manage all facets of the operations and administration of client accounts.• Develop client review materials for account performance

• Management of day-to-day operations for central internal/external agency media teams• Oversight of international budget, go-to-market media plans and creative development• Develop central media strategies for local market implementation (search, programmatic, dynamic creative optimization testing, media mix modeling)• Implemented measurement/analytics and market media optimizations plans

• Creation of sales enablement and demand generation programs (+187% YOY increase in partner acquisition and a 37% YOY growth in vertical target leads for sales pipeline)• Created campaign marketing & implemented demand generation programs for pre- screened demographic targets (digital, email, direct mail, live and virtual events)• Established Key Performance Indicators (KPI) leveraging various measurement tools (reach/freq., imps, CPM, CPC, CPL, Google analytics, Track-Maven, Salesforce, Marketo)• Leveraged partners membership list to drive demand for products/services

•Monitored, analyzed, and reported brand and product performance against KPIs• Created go-to-market plans and communication material with internal/external partners (print, radio, digital, social, brochures, in-venue signage)• Produced over 300 business events that represent over $250MM in annual revenue• Contract negotiation/activation of sponsorships (NJPAC, Islanders, LI Ducks, Radio City Music Hall)• Work with PR team on press releases for store openings and local sponsorship activations

• Managed and tracked SEO & Search Campaigns and used Google Analytics to track and manage campaigns• Partnered with the in-house creative, print production, and web support teams for the design and production of collateral materials, landing pages, banners, and ads• Managed the annual media plan, budget, and agency partner

• Successfully negotiated contract terms, pricing, and bene ts for American Express Fashion Week sponsorship. • Managed the web site redesign project for a high-pro le Golf sponsorship,resulting in increased online engagement and improved user experience. Developed strategic sales insights and positioning for • Conde Nast Portfolio magazine tor each Small Business target audience

• Created/delivered activation programs and developed enhanced benefits and unique experiences at premier global events (Wimbledon, Australian Open, Tribeca Film Festival Rome, WGC Golf)• Management of day-to-day operations for central internal/external agency media teams • Oversight of international budget, go-to-market plans and creative briefs and output for sponsorships• Develop central media strategies for local market implementation (search, programmatic, dynamic creative optimization testing, media mix modeling) • Implemented measurement/analytics and market media optimizations plans

• Accountable for theatrical advertising media campaigns in 57 territories with annual expenditures of $130+ Million. • Directed the development, implementation and stewardship of all advertising media plans for the International theatrical film releases.• Budget and Local Ad agency oversight

Clients: General Foods, Sugar Association, Fruit of The Loom, UNISYS, NYNEXResponsible for client media negotiations/planning for top brands with budgets ranging from over $15M to $150M Responsibilities spanned beyond traditional media (Television, print, newspaper, radio, outdoor) and include digital and content development. Participated in new business pitches, Sr. Level client presentations and developed 12-week media training program for new hires.