While working at Wipro as an Analyst for a client that is well reputed in Media research and reputation analysis and headquarter at UK one was required to be at the best at all time.Client Company has its primary customers from among the fields of Retail, Legal, UK Building Societies, Banking and finance, Energy and oil, Health, Legal department and Government to name a few sectors. The team I used to work for caters to the requirement of 324+ parent companies spread throughout UK and Ireland Locations. The scope of work at Wipro mainly involved making Qualitative analysis of how well a parent company is being portrayed in recent happenings and News with special focus to Sentiment analysis and Summary/ Story creation. Onshore team frames the insights and qualitative analysis of how various companies are portrayed in the media and how the public preserves their strategies, policies, and stakeholders at large, the insights and findings reported out are presented in the form of reports published on a Daily, Weekly, Monthly, Quarterly and Annual basis in Board meetings.