David Kraft Email & Phone Number

Bochum, Nrw, De

Mülheim An Der Ruhr, Nordrhein-Westfalen, Deutschland

• Integration of E2E processes (business & IT) • Development and analyses of databases• ROI analyses for in-store modifications • Monitoring chilled food and freezers• Process optimization in planning

Mülheim An Der Ruhr, Nordrhein-Westfalen, Deutschland

• Project Manager in the Corporate Market Research & Analytics Department• Development of research concepts as well as organization and implementation of market research projects • Project controlling, RFP processes and selection or recommendation of service providers/ market research institutes• Interpretation of market research results to support strategic planning processes (e. g. planning of media budgets)• Conducting analyses and evaluations using suitable software, such as… Show more • Project Manager in the Corporate Market Research & Analytics Department• Development of research concepts as well as organization and implementation of market research projects • Project controlling, RFP processes and selection or recommendation of service providers/ market research institutes• Interpretation of market research results to support strategic planning processes (e. g. planning of media budgets)• Conducting analyses and evaluations using suitable software, such as IBM SPSS, Microsoft Excel and others• Reporting and internal presentation of research results• Project Lead Customer Insights | Analytical support of the website rollout 2020 using the Adobe Experience Cloud, e. g. Analytics, Target and Data Workbench Show less

Nürnberg Und Umgebung, Deutschland

• Working on and solving marketing & sales challenges in the health and medical aid business line• Development and implementation of marketing & sales strategies• Implementation of new business models, processes and structures• Client support in realization of operational excellence in sales activities• Presentation of action-oriented insights to the clients• Market research in the medical aid business: industry key performance indicators (KPIs), score cards, salary… Show more • Working on and solving marketing & sales challenges in the health and medical aid business line• Development and implementation of marketing & sales strategies• Implementation of new business models, processes and structures• Client support in realization of operational excellence in sales activities• Presentation of action-oriented insights to the clients• Market research in the medical aid business: industry key performance indicators (KPIs), score cards, salary benchmarking, market research among physicians/ doctors, clinics, patients and customers etc.• Customer satisfaction monitoring within the 'SALITARIS Healthcare Excellence Network' Show less

Nürnberg Und Umgebung, Deutschland

• Team leader automotive DACH• Key account manager for leading German automotive brands• Concept creation, organization and implementation of market research projects, including field work• Project calculations and answering RFPs/ making project offers• Conducting analyses and evaluations using suitable software, such as IBM SPSS, Microsoft Excel and others• Presentation of research results to clients• Development of new research concepts (e. g. social media and mobile… Show more • Team leader automotive DACH• Key account manager for leading German automotive brands• Concept creation, organization and implementation of market research projects, including field work• Project calculations and answering RFPs/ making project offers• Conducting analyses and evaluations using suitable software, such as IBM SPSS, Microsoft Excel and others• Presentation of research results to clients• Development of new research concepts (e. g. social media and mobile surveys) Show less

Nürnberg Und Umgebung, Deutschland

• Management of automotive benchmarking studies and ad-hoc studies• Advice of clients in the German and Austrian automotive market• Quantitative research: field control, analysis and reporting• Qualitative research: interviewing for online usability labs incl. reporting• Presentation of results and concepts (internal and external)

• Analytics for FMCG, automotive and healthcare projects • Multivariate data analysis (correlations, regressions, factor analysis, price sensitivity measurement etc.)• Descriptive statistics (custom tables, xls macros)• Dataset management• Interpretation and reporting of results

Master Of Arts / Magister Artium (M.A.), Business Studies & Political Science, 1,6 (Ects "Very Good")

Modules of interest: Market Research and Multivariate Data Analysis, Marketing Theory and Practice, Marketing Policies, Marketing Strategy.

Exchange Student, Management And Organization, Economics

Modules of interest: International Marketing, International Management and Organization, International Financial Management, Econometrics