Jenna Anderson Email and Phone Number

Member of the digital experience team which includes operations, web publishing, SEO, globalization, products, solutions, editorial content, and strategy. Responsible for building, managing, and reporting on awareness and demand generation for global campaigns on Juniper.net.Day to day tasks include:-Communicating with cross-functional project stakeholders to execute and monitor impactful digital marketing campaigns targeted at Enterprise customers. -Managing the build of demand and awareness campaign landing pages In AEM, optimized for paid media, SEO, and brand.-Coordinating A/B testing, targeting, click-to-chat optimization, personalization, analytics dashboards, and embedded demand. -Developing demand generation activities in support of global campaign programs. -Aligning strategies and tactics to campaign objectives, using data and metrics to set program goals – measuring impact and results in a regular, ongoing cadence. -Project management of major cross functional web initiatives impacting the business.

• Created and published eye-catching, relevant content for the company intranet site. • Built and maintained cross-functional relationships with executive leadership to ensure content kept in line with Juniper brand and overarching business goals. • Worked with team members to create and coordinate company-wide events including the quarterly all hands.

Transformed cold leads to into sales for the SMS Mastermind digital customer loyalty program and marketing mobile application. Developed sales skills to identify opportunities, overcome objections, and build relationships with clients, while keeping clients’ needs at the forefront.

Worked with the Information Experience team to execute an initiative to improve customer experience when searching for information. Effectively communicated with team members to ensure productivity and meet deadlines. Assisted in teaching new contractors how to perform various tasks. Creatively redesigned content for the University Talent Program's Facebook page, setting up a queue for the upcoming year. Met deadlines while taking the initiative to master new programs.

Took the initiative to learn elements and attributes and to create books, maps, and topics in DITA. Converted frame graphic to EPS, SVG, and then to PNG. Remapping of defects in Jira. Supported team in meeting deadlines and in detailed review of documentation to ensure engineers anddevelopers could easily walk through complex embedded software instructions for both Linux and VxWorks.

Effectively communicated with and supported members of the accounting team in project execution and in meeting executive staff timelines. Created and maintained Excel spreadsheets and performed clerical duties related to new vendors.