• Achieved Shopify Plus Partnership• Developed and implemented a comprehensive sales and marketing strategy• Led a team of sales managers, marketing managers, and analysts to ensure alignment and coordination of sales and marketing efforts.• Conducted market research and analysis to identify new business opportunities, customer needs, and competitive landscape.• Developed and launched new products and services to meet customer demand and increase revenue streams.• Collaborated with cross-functional teams to enhance customer experience through various touch-points, including website, social media, and customer service for clients and internal business functions.

• Led the development and implementation of 30+ new e-commerce websites/platforms for new and existing clients.• Managed a team of project managers, designers, on and off-shore developers, and analysts to ensure project delivery on time, within budget, and to the required quality standards.• Coordinated with third-party vendors and partners to integrate new features and functionalities into e-commerce platforms (Magento 2/Shopify/WooCommerce).• Collaborated with client teams to develop and execute digital campaigns to increase traffic and conversion rates.• Conducted industry specific customer research and usability testing to improve the online shopping experience for each client.

• Managed multiple website projects simultaneously, including website redesigns, mobile app development, payment gateway integration, and custom e-commerce functionality improvement.• Worked closely with stakeholders to define project scope, objectives, and success criteria.• Developed project plans, timelines, and budgets using Agile methodology.• Monitored project progress, identified risks, and implemented mitigation plans.• Conducted user acceptance testing and ensured project deliverables met quality standards.

Progressively promoted from IT through Operations to lead systems implementation projects supporting e-commerce, brand marketing and customer acquisition.- Created a plan and defined project scope to successfully market more than 2,000 items online and at events over two years to support the brand launch of the company’s apparel division - Managed projects to develop e-commerce/web infrastructure and implemented online payment systems while adhering to budget, schedule, and project scope- Created a Customer Relationship Management (CRM) database to simplify lead generation andtarget marketing in order to create more thorough status reports and trend analyses - Produced all physical and digital marketing materials including flyers, emails, brochures, etc.

- Architected, designed and programmed company website in HTML - Transformed manual registration process to an online payment system; identified and selectedvendor and customized system to existing business processes - Designed company logo and other digital and print marketing materials and photographedevents for marketing and social media efforts

- Designed and implemented business processes including developing corporate budget and expense reporting systems in collaboration with CEO - Identified, selected, and implemented all productivity software including CRM, Online PaymentProcessing, Registration, Email Marketing, Scheduling, and Employee Portals - Managed a field marketing team of 10 with responsibility for scheduling, training, and performance - Managed entire recruiting process including writing and posting job requisitions, creating an online applicant tracking system (ATS), sourcing and interviewing candidates, and making recommendations to executive management - Developed cost-benefit and ROI analyses on all suppliers and vendors to maximize profitability- Reduced costs by 12% through strategic negotiations with vendors and suppliers