Alejandro Escobar

Alejandro Escobar Email and Phone Number

Digital Marketing Manager @ Westgate Resorts
Alejandro Escobar's Location
Orlando, Florida, United States, United States
Alejandro Escobar's Contact Details

Alejandro Escobar personal email

n/a
About Alejandro Escobar

Fifteen years of experience in the field of marketing within the hospitality field including experience in sales & marketing, revenue management, e-commerce and digital marketing. A key team member with strong leadership I have enjoyed working with a diverse portfolio that has included the USA, Mexico, Central America and South America. Bilingual with fluent verbal and written skills in English and Spanish, along with experience in dealing with different cultures and nationalities.

Alejandro Escobar's Current Company Details
Westgate Resorts

Westgate Resorts

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Digital Marketing Manager
Alejandro Escobar Work Experience Details
  • Westgate Resorts
    Digital Marketing Manager
    Westgate Resorts Oct 2022 - Present
    Orlando, Florida, Us
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  • Vaxcare
    Digital Marketing Manager
    Vaxcare Nov 2020 - Nov 2022
    Orlando, Fl, Us
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  • Hotelbeds
    Marketing Manager
    Hotelbeds Dec 2019 - Sep 2020
    Palma De Mallorca, Balearic Islands, Es
    As part of the Americas Marketing team, my responsibilities include creating, executing, and managing digital marketing campaigns amongst multiple platforms for the United States, Mexico and Latin America. Creating messages geared to the localized market based on destination needs, cultural nuances and language translations. Analyze all campaigns to ensure alignment with company’s mission, proper timing to the market and to establish best practices.
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  • Holiday Inn Club Vacations
    Digital Marketing Executive
    Holiday Inn Club Vacations Apr 2019 - Dec 2019
    Orlando, Florida, Us
    Maintained an accurate forecast and goals across the fourteen-property portfolio by implementing a cohesive marketing strategy. Collaborated with the sales team to align marketing and sales efforts on Google, Facebook, and Bing. Developed a reliable GMS (client management database) from these efforts. Increased digital campaign impressions and clicks by 9.62%. Positive impact on the number of conversions with an increase of click through rate of 12.3%. The overall cost per click has brought an increase in revenue and profit per impression.
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  • Holiday Inn Club Vacations
    Corporate E-Commerce Manager
    Holiday Inn Club Vacations May 2018 - Apr 2019
    Orlando, Florida, Us
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  • Travelclick
    Strategic E-Commerce & Revenue Account Manager
    Travelclick Aug 2012 - Apr 2018
    New York, Ny, Us
    Implemented and tracked revenue plans for global distribution systems (GDS), online travel agencies (OTA’s) and web. Reviewed and managed e-commerce coverage on website performance, SEO, SMO, and media (PPC, DRM), providing strategies and aligning the information into a reliable GMS (client management database) optimization per every channel. Booking Engine production increased 27% and showed a web production increase of 22% for my assigned portfolio. Website performance increased the number of new users to 14%, with a conversion rate of 5.94% higher. Media campaigns maintained 7.89% average conversion rate with a 10:1 return on ad spend. GDS bookings increased 21% and consortia programs performed at a 17:1 ratio. GMS had an overall 33.13% reach per e-mail campaign and generated 15% of new subscriptions and a 25% engagement ratio.
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  • Meliá Hotels International
    E-Commerce Manager
    Meliá Hotels International Jan 2012 - Jul 2012
    Palma De Mallorca, Illes Balears, Es
    Created domestic and international market reports and competitor analysis based on market segmentation. Developed quarterly production reports by channels. Negotiated rates with tour operators and online travel agencies (OTA’s) to drive revenue and room nights. Monitored and maintained rate parity strategies for OTA’s. Combined web performance, media campaigns and social media campaigns metrics to create future strategies for the property.
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Alejandro Escobar Skills

E Commerce Marketing Strategy Revenue Analysis Ppc Google Analytics Email Marketing Global E Commerce Customer Service E Commerce Seo Google Adwords Sem Web Analytics Account Management Digital Marketing Display Advertising Online Marketing Facebook Ads Manager Microsoft Ads

Alejandro Escobar Education Details

  • Universidad De Las Américas Puebla
    Universidad De Las Américas Puebla
    General

Frequently Asked Questions about Alejandro Escobar

What company does Alejandro Escobar work for?

Alejandro Escobar works for Westgate Resorts

What is Alejandro Escobar's role at the current company?

Alejandro Escobar's current role is Digital Marketing Manager.

What is Alejandro Escobar's email address?

Alejandro Escobar's email address is ae****@****eds.com

What is Alejandro Escobar's direct phone number?

Alejandro Escobar's direct phone number is +132180*****

What schools did Alejandro Escobar attend?

Alejandro Escobar attended Universidad De Las Américas Puebla.

What skills is Alejandro Escobar known for?

Alejandro Escobar has skills like E Commerce, Marketing Strategy, Revenue Analysis, Ppc, Google Analytics, Email Marketing, Global E Commerce, Customer Service, E Commerce Seo, Google Adwords, Sem, Web Analytics.

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