Andy Mccullough Email & Phone Number

Skien, Telemark, No

I defined GTM strategies to expand Crystallize's headless e-commerce product offering to highlight product inventory management (PIM) and digital asset management (DAM) products, working closely with Crystallize's C-suite and Product team.I led R&D on three 0-to-1 product launches and conducted extensive market research on PIM market features. I rewrote the company's customer marketing playbook and brand voice.• Led Product and Marketing teams through full site redesign, resulting in 30% increase in net new users.• Implemented paid social strategy resulting in 20% increase in new followers MOM.• Designed merchandise marketing strategy that increased 2021 conference attendance by 25%

I was responsible for bootstrapping a comprehensive growth strategy for Phasey, a CPG women's wellness brand committed to reproductive and hormonal health. My focus is on driving digital, channel, and GTM initiatives. I am passionate about creating a safe and supportive community for women to share their stories, experiences, and find solutions to their health and wellness needs. Phasey makes functional foods for better periods, better sex, and better moods. Available at 350+ retailers nationwide, including Urban Outfitters, Erewhon, Foxtrot, Pop Up Grocer, Uber Eats, Postmates, DoorDash, Grubhub, Bulletin, Bubble, Dreams Los Angeles, The Goods Mart, and Superior Merchandise Co. Featured in Harper's BAZAAR, WWD, Bon Appétit, POPSUGAR, SBA.gov's Success Stories, Thrillist, Well+Good, Mashed, Snaxshot, Amodrn, TimeOut New York, Vermont Business Magazine, and theSkimm and on Access Hollywood, WGN9 Chicago, Sea Moss Girlies, and Bon Appétit's Food People podcast.

Cachan, Cachan, Fr

Under my direction, Series A startup Shoppingfeed's international market growth achieved a 4x YOY increase from launch to 18% of worldwide annual recurring revenue.I led a profitable growth strategy in four countries and established lucrative partnerships with popular e-commerce platforms including Squarespace, Google Shopping, BigCommerce, Shopify Plus, and Amazon.Core contributions included channel strategy, first-to-market product features, offshore team building, B2B demand generation, and account-based marketing.• Invested in channel partnerships and first-to-market product features, propelling Global Markets operations to $2.2M in new ARR in 2.5 years• Developed offshore hiring operations, achieving $510K single year cost savings

Cachan, Cachan, Fr

As Director of US Development for Shoppingfeed, I defined GTM strategy and product market fit for the US division of an international Series A SaaS. I built the company's US marketing, support, and sales teams, increasing US market growth by 400% and increasing North American market DAU by 35%.As product team stakeholder, I led 0-to-1 product developments to serve emerging markets, including 2 first-to-market technologies in the e-commerce product feed management space.• Bootstrapped the US, UK, and Canadian markets to profitability• Increased organic installation by 3000% by end of Year 1• Built internationally distributed support, onboarding, and retention teams and strategies• Led Product team to build user onboarding experience that decreased CPA by over 35%

As co-founder, I led product marketing and operations for the US market's first subscription dessert meal kit brand, specializing in clean baking products and influencer recipes. Through a focus on channel strategy and strategic partnerships with macroinfluencers and natural food brands, I was able to regularly reach an organic combined audience of over 5M users, defining the category and achieving profitability. Brand Partners included Bob's Red Mill, Almond Breeze, Justin's Nut Butter, and Theo Chocolate. Influencer Partners included Molly Yeh (Food Network's "Girl Meets Farm", "Molly on the Range", My Name is Yeh), Gena Hamshaw ("Food52 Vegan", "Power Plates", The Full Helping), Tieghan Gerard ("Half Baked Harvest" and the blog of the same name), Monique Volz (Ambitious Kitchen, Ambitious Home), Jessie Snyder (Faring Well, Jessie May), Sarah Fennel (Broma Bakery, Foodtography School), Amanda Paa (Heartbeet Kitchen), and Brandi Doming ("The Vegan 8"). Featured in Food & Wine, Cooking Light, MSN Network, and The Coastal Table and on NY Launch Pod, The Financial Exchange Radio Show, and the WCCO Morning Show.

New York, Us

As Sales Project Manager at Next Jump, I project managed new digital user experiences with strategic partners in consumer electronics, travel, fashion, food, and flower verticals. I joined the company during a period of rapid growth in strategic partnerships and served new products and experiences to employee users within corporate intranets at numerous Fortune 500 companies.I worked closely with the sales and marketing executives to manage B2B partnerships, contracts, and partner rewards via the company's proprietary rewards platform advertising database. I served as Project Manager for several API-integrated marketing applets for major sales partners including Samsung, Priceline, Norwegian Cruise Lines, Lenovo, and 1-800-Flowers.

New York, Ny, Us

I managed and coordinated service for top private client digital accounts, both remote and in-house, and built custom digital solutions for the challenging needs of high net-worth estates and their networks.I managed a team of field technicians and specialists through a diverse set of demands, ranging from digital network design, system administration, privacy & digital hygiene, and management to data security and recovery.• Responsible for 15 private client contracts totaling $1M+ in annual spend each• Closely maintained HIPAA standards for network and data security and hygiene, fluent in numerous corporate-specific standards and practices • Contracts included Schwarzman Estates, Blackstone Inc., and numerous NYSE Trade Floor operations

New York, Ny, Us

Following my education at Ithaca College in music education and The Juilliard School for opera performance, I performed leading tenor roles in mainstage operas, recitals, and concert series throughout the globe. Highlights included Carnegie Hall, Alice Tully Hall, Aspen Music Festival, Castleton Festival, Royal Opera House of Oman, Palacio de la Òpera de la Coruña, and the Britten-Pears Young Artist Program at Aldeburgh Music Festival.

Overland Park, Kansas, Us

I was the hiring manager and trainer for 50+ small electronics technician positions in the Manhattan and Queens territories. I opened 4 stores in NYC market: Union Square, Queens Boulevard, Prospect Park, and Amsterdam Avenue. I authored daily repair operations and customer care playbooks for the greater NYC market.

Bachelor'S Degree, Music Education And Vocal Performance Double Major

Master'S Degree, Voice And Opera