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- Established Wayfair's first corporate communications function- Established Wayfair’s first corporate responsibility function and key non-profit partnerships - Managed Wayfair's response to Covid-19, internal and external - Managed communications strategy for high profile crisis situations- Developed communications strategy for 2018 U.S. Supreme Court case South Dakota v. Wayfair- Planned and executed communications for IPOJane leads global communications for Wayfair, a publicly-traded Fortune 500 e-commerce company with revenue of $14B and operations across North America and Europe. Wayfair employs approximately 18,000 people globally and serves millions of customers through its portfolio of retail brands including Wayfair, Joss & Main, AllModern, Birch Lane, Perigold and Wayfair Professional. As the head of communications, Jane manages the company's corporate communications team and leads internal and external communications for the rapidly growing company. Over her nine year tenure at Wayfair, she has played a key role in driving the company's brand-building initiatives including establishing the company's social media presence across all brands, developing a robust influencer relations network and building Wayfair's corporate social responsibility platform and partnerships. She directed the company’s communications strategy leading up to and through its high profile IPO in October 2014. Prior to joining Wayfair, Jane led the consumer engagement practice at PAN Communications where she spearheaded business development, client relations and account strategy for national brands. She began her career in public relations at Schwartz Communications (MSLGroup) and Lois Paul & Partners.Jane earned her M.S. in Public Relations from Boston University’s College of Communications. She holds a B.A. in Russian Studies from the University of Virginia. She serves as a board member for the Big Sister Association of Greater Boston and is active in the PR Club of New England. Jane was recognized by PRWeek in 2016 as a member of the PRWeek Hall of Femme, honoring trailblazers in the communications industry. Her team has won dozens of industry awards and has been recognized by PRWeek as one of the best places to work in PR for in-house communications.Specialties: crisis management, brand building, digital strategy, content marketing, media relations, social media, strategic counsel, media training
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Chief Communications Officer (Cco)Sharkninja Jun 2024 - PresentNeedham, Ma, Us
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Vice President Of CommunicationsVeho Jun 2023 - May 2024New York City, Ny, Us -
Head Of Global CommunicationsWayfair Jun 2012 - Jun 2023Boston, Ma, UsLeads global communications for Fortune 500 e-commerce leader. Built in-house communications team to support five retail brands: Wayfair.com, Joss & Main, AllModern, Birch Lane and Perigold. -
Vice PresidentPan Communications Sep 2007 - Jun 2012Boston, Massachusetts, UsJane was instrumental in building PAN's consumer engagement practice. She spent five years leading business development and client service for the agency's practice area and was responsible for bringing in and leading the agency's flagship accounts including Tiffany & Co., Travelers, Valassis (Redplum.com), F.W. Webb, Wholly Guacamole, Ruckus Media Group and Abicalcados - The Brazilian Footwear Industry Association. During her tenure at PAN, Jane worked closely with national consumer brands to develop, execute and measure strategic communications programs. She provided strategic leadership to all of the agency's consumer accounts and spearheaded the development of new client service offerings in digital media and content marketing. Her award-winning campaigns for Mars, Travelers, Redplum.com and Wholly Guacamole have been recognized by PR News and the Publicity Club of New England. -
Account ManagerLois Paul & Partners 2005 - 2007
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Account SupervisorSchwartz Communications Jan 1997 - Oct 2000
Jane Carpenter Skills
Jane Carpenter Education Details
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Boston UniversityPublic Relations -
University Of VirginiaSlavic Languages And Literature
Frequently Asked Questions about Jane Carpenter
What company does Jane Carpenter work for?
Jane Carpenter works for Sharkninja
What is Jane Carpenter's role at the current company?
Jane Carpenter's current role is Chief Communications Officer, SVP, SharkNinja.
What is Jane Carpenter's email address?
Jane Carpenter's email address is jc****@****air.com
What is Jane Carpenter's direct phone number?
Jane Carpenter's direct phone number is +161788*****
What schools did Jane Carpenter attend?
Jane Carpenter attended Boston University, University Of Virginia.
What are some of Jane Carpenter's interests?
Jane Carpenter has interest in Education.
What skills is Jane Carpenter known for?
Jane Carpenter has skills like Public Relations, Corporate Communications, Social Media, Crisis Communications, Digital Strategy, Marketing, Press Releases, Digital Media, Publicity, Media Relations, Integrated Marketing, New Business Development.
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