Jane Cheng Email & Phone Number

Taiwan

Shanghai City, China

China

- Responsible for sales and marketing in Chinese market,- Sales: channel and agencies development, management, and maintenance,- Marketing: brand positioning, marketing plan & execution for online and offline, brand alliances- Operation: Exhibition planning and execution, BESV store preparation and organizing, employee training and managing.- Product: Member of committee in Product R&D dept., synchronizing market status with oversea R&D dept.

Shanghai

Highlights:- Brands long-term strategy & management - Market strategy development & implementation - Public Relations- Digital Marketing - CRM management- Events and Seminars- People development Fine points:- Managing marketing department of 35 members, divided into teams of Planning department, P.R. department, Digital marketing department and Design department.- Lead team to establish brand communication and marketing mix strategy, supervise the implementation and campaign evaluation. - Utilize various communication channels, including digital, to engage with consumers and build brand preferences.- Lead for digital programmers including official web site, official wechat account, online CRM system and etc.- Adeptly conducted SEM,SEO and DSP analysis, and be responsible for the marketing spend.

China, Shanghai

Highlights:- Brand management - China marketing plan - Retail activation - Budget preparation and control- New products development Fine points:- Developing effective distribution of marketing materials, combined with sales figure and market analysis.- Channel sales promotional strategy plan.- Interpret and analyze critical online KPIs and take action in order to meet targets for performance improvement.- Responsible for marketing research, new product development, and planning.

Taiwan

Highlights:- Brands long-term strategy - Market strategy development & implementation - Channel Management- Retail activation - New products development Fine points: - Contributing to long-term marketing plans, including brand positioning, product mix, pricing and distribution through above-the-line and below-the-line activities. - Coordinating with R & D department, suppliers, advertising agencies and distributors on all marketing activities.- I was in charge of the following brand:  Pon-pon: best seller of body washing in Taiwan 566: No.1 seller in hair colorants market. PAOS: best seller of dishwashing liquid in Taiwain

Taiwan

Highlights:- Brand management - Marketing plan implementation- Budget preparation and controlFine points:- Responsible for market analysis to clients for strategy & development planning.- Responsible for periodical communication with clients regarding products, services and advertising requirements- Briefing with media, creative and research department staffs, and formulating marketing strategies.- Presenting campaign plans to clients for approval or modification; overseeing the status of advertising campaigns.

B.A, Business, Management, Marketing, And Related Support Services

高中