Jane Cronin Knickerbocker Email & Phone Number

Washington, Dc, Us

As content and SEO lead built a team of freelancers and vendors to deliver on content strategy.Managed content production across ABM, web, social, video and offline aligned with user journeys.Oversaw listings and trading web content, including user experience and regulatory adherence. Project manager responsible for organizing workflows, creating editorial guidelines, and internal comms.Led Product Hunt launch to Top 4 Product of the Day, increase in web traffic and MQLs. Managed thredUP listings launch, with a 120% week-on-week traffic increase. Devised and implemented technical SEO framework. Directed and managed content strategy budget. Tech: Google Analytics, Google Search Console, HubSpot, SEMRush, Copy.ai, FullStory, LinkedIn Ads & Analytics, Notion. Reason for leaving:company-wide reduction in force.

Washington Dc-Baltimore Area

Leading content strategy and SEO projects, ensuring projects are on time, on budget, and hit KPIs.Managing technical & content audits, keyword research, subsequent content strategies, editorial calendars, content development, and ongoing technical SEO.Developing client reporting using Google Data Studio & Google Analytics.Upskilling team members on SEO and content strategy.Tech used: Google Analytics, Google Search Console, Google Data Studio/Looker, Moz, SEMRush, Buffer, Facebook Business Manager, Google Ads, Twitter & LinkedIn Analytics.

Washington Dc-Baltimore Area

Led creating a messaging & communications strategy for a new Inclusive Tech Policy initiative, including landscape research, tone of voice guidelines, content accessibility standards, and inclusivity in practice. Lead on developing process & timeline for new tech policy award.

Washington D.C. Metro Area

Advanced computational and quantitative research on media and technology. Dissertation focused on emotion use in social media activism, including relationship with community building and commitment.Key technical skills: R for data analysis and data visualization, social media data analysis, text and topic modeling, network analysis.Key transferable skills: ability to write about complex topics clearly, succinctly, and in an engaging manner; project management; tenacity and resilience; presentations. Deep understanding of current social media, media, and technology landscape and how organizations can leverage this to their advantage.

Washington D.C. Metro Area

This was a varied role working with Dr Ericka Menchen-Trevino, including research, teaching, and writing/editing. Research focused on social media, search engine use, and mass media topics. Advanced research methodologies: surveys, qualitative and computational social media analysis, text mining, quantitative modeling. I used RStudio for most computation and quantitative analyses.Wrote manuscripts that were accepted to leading journals and conferences. Teaching assistance for BA and MA communication courses on methods and data visualization, including feedback on how to improve writing quality.Proofing and editing articles for academic journals.Guest lectures on market and audience research for PR and marketing.

Washington D.C. Metro Area

Generalist digital and marketing manager for an internet research lab. I managed: digital marketing strategies for the Lab and a book publication, event organization, organizing book tour, community management and social media management, writing copy and content marketing materials, setting up Google Analytics. Summer role working for the Internet Governance Lab within the School of Communication.

London, United Kingdom

Designed, implemented, and revised training courses covering content marketing, branding, copywriting, social media, outreach, PR, and market research. The role required excellent written and oral communication skills, along with confident presentation and an ability to think on my feet. Achieved consistent ‘excellent’ ratings, grew course attendance and developed bespoke in-house offerings.Trained clients from sectors including media, finance, tech, health, charity, business-to-business, education. Sample clients: L’Oréal, PlayStation, Universities of Surrey & Brighton, Aviva Investors, Balfour Beatty. Improved website traffic and social engagement for Jellyfish Training through lead magnet creation and live social events.

Brighton, United Kingdom

I led integrated global content marketing, social media, influencer marketing, and SEO campaigns with monthly spends of $8,000 - $65,000 across many verticals. Delivered $20m in value over 18 months for Samsung Dispaly with a lead-gen campaign that demonstrated industry thought leadership via research-based reports, interview series, event-based thought pieces, and technical content. This was supported through LinkedIn posts and ads, and drove email marketing. Increased brand visibility 757% for a payment app (boon.) using influencer marketing. Growth in brand visibility and customer acquisition with social media campaigns, community management, ads. Clients: Samsung Display, Shire, Elizabeth Taylor Trust, Protection 1/ADT, CARFAX, Fidelity, Aviva Investors, Johnston Press (The i, The Scotsman), boon., Cox & Kings, Vanguard, Endoca, Walden University. Responsible for: audience personas, competitor & landscape research, audits, keyword research, content and social strategy, tone of voice, community management, content production, promotion, and outreach. Integrated Analytics, CRO, and UX audits and recommendations into strategy. Setting campaign KPIs to align with clients’ overall business strategy.Managed client relationships, responsible for $200 – 500k contract renewals annually.Managed and mentored colleagues across EMEA and North America. Implemented program to increase knowledge sharing and presenting skills among the team. Increased impact of client campaigns through using data analysis to focus on most profitable customer segments, & to create highly effective social media ad targeting.Project management: prioritizing deadlines across campaigns, setting budgets, monitoring profitability & burn rates.Devising campaign reporting frameworks.Tech used: Brandwatch, Facebook Business Manager, WordPress, Hootsuite, Sprout Social, Buffer, Simply Measured, Majestic SEO, Ahrefs, BuzzSumo, GA, LinkedIn Ads Manager, Pulsar, Gather Content, Google Data Studio.

Brighton, United Kingdom

Managed full-cycle content, outreach and social campaigns across a wide variety of verticals.Monitored work of 1 – 3 junior team members on campaigns.Content and social lead on pitches and client contact.Devised new approach to content and social landscape and strategies, based on data derived from performance led landscape analyses.Devised new PR-led content marketing approach.Social listening using Brandwatch to identify key opportunities, monitor brand sentiment and build out audience personas. Departmental training on new processes and client social and content training.Sectors: B2C: estate agency, fashion, travel.B2B: training, finance, tech.

Brighton, United Kingdom

Devised and executed content, outreach and social strategies.Introduced data-driven strategies based on using Brandwatch for social listening around relevant news outlets, then monitored and reported these activities.Created a wide variety of content including: interactive quizzes and maps, infographics, whitepapers and interviews.Ghost-wrote editorial content which appeared on Huffington Post, Media Bistro, Wired, Open Democracy and many others.Email and social outreach.Community management and social calendars. Implemented Schema markup. Sectors:B2C: finance, travel, automotive, tech.B2B: training, finance, digital marketing.

Worthing, Uk

Providing copywriting, digital marketing and digital business development consulting. These are two examples of extended freelance projects I undertook recently.For Unleashed Ltd: 1.Rewrote and restructured website to clearly show benefits of services, some of which are relatively new to the UK.2.Created content and websites for four new branches; used high quality SEO awareness to achieve first page listings.3.Showed client how to use PPC and Facebook effectively.4.Devised customer feedback campaign that has enabled them to retain more clients. 5.Result: business grew from 1 to 5 branches in two months; instant profitability on new service; increased customers for existing services.For Arena Ltd:1.Rewriting listings and showing website manager how to create effective listings, using both copywriting techniques and Schema mark-up.2.Identifying suitable bloggers to work with, creating relationships with them, creating content for them and running competitions through social media with them.3.Creating website and social media content, and advising on all social media strategy.4.Result: much improved online sales.

Worthing, West Sussex, Uk

Achieved sustained growth and engagement in digital audiences and average 35% increase on turnover year on year, through the following Responsible for creating and implementing marketing strategy including: creating all content for website, newsletters, social media, press releases and external promotions. Using analytics to refine and adapt social media and online marketing strategies.Redeveloping the website, creating an SEO strategy that gives us a page one ranking.Organising and publicising events, including maximising customer engagement and interaction, and working with staff and external partners.

Doctor Of Philosophy - Phd, Communications

Winter Institute For Computational Social Science, Data Science, Computational Social Science

Week long winter school for computational researchers, with a focus on: quantitative modeling, web scraping, surveys, topic modeling.

Master Of Arts (Ma), Professional Writing

Specialising in fiction and business writing, including direct response copywriting, and a module on social media and digital marketing..

Bachelor Of Arts (Ba), English, First

Winner of Prize for Best Second Year Student. Successfully analysed a wide variety of texts, conducted independent research and distilled.