- Designed and implemented a new Agile WOW across Unilever CMI PDC - driving a change management programme,- Regular coaching and upskilling of the Product Owners/Scrum master data scientists to ensure rigourous priorisation and value delivery

Global lead for People Data Centre (Homecare Category) until Dec 2018. Management of a team of 6 specialists across Digital sources including Social data insights, internal Carelines and Data Driven marketing audiences (CRM).• Leading a new team of digital analysts, across Global Laundry and Household cleaning brands. Pioneering the embedding of social listening and carelines insights within traditional consumer insight.• Pioneering new social and business analytics tools to drive… Show more Global lead for People Data Centre (Homecare Category) until Dec 2018. Management of a team of 6 specialists across Digital sources including Social data insights, internal Carelines and Data Driven marketing audiences (CRM).• Leading a new team of digital analysts, across Global Laundry and Household cleaning brands. Pioneering the embedding of social listening and carelines insights within traditional consumer insight.• Pioneering new social and business analytics tools to drive sharper and faster plans & decisions based on consumer needs and opinions - especially for product launches, campaign tracking & crisis management.• Co-creating Homecare People Relationship Marketing strategies to drive more personalised consumer dialogue and valued consumer relationships• Rigorous tracking of team savings & value KPIs to demonstrate real business impact in decision making. • Developing my analysts, providing motivation & leadership via structured feedback & coaching.Special projects: 2020-2021. - Pilot to explore feasibility of Internally led always-on consumer panel.- Creation and leadership of PDC People Movement to inspire upskilling of colleagues for 'Future Fit' new career opportunities Show less

some examples of my achievements include:• Led Global Knorr Insight Brand Plan (c€800K), partnering with Regional teams for strategic projects – i.e. Global eating behaviours Usage & Attitudes, future trends and scoping of new category opportunities.• Worked to determine a ‘Global brand Influencer strategy’ – to identify how to target relevant advocates to amplify a campaign and adopt a PRM approach. • Led ‘Mouthwatering’ playbook, integrating knowledge from pioneering digital… Show more some examples of my achievements include:• Led Global Knorr Insight Brand Plan (c€800K), partnering with Regional teams for strategic projects – i.e. Global eating behaviours Usage & Attitudes, future trends and scoping of new category opportunities.• Worked to determine a ‘Global brand Influencer strategy’ – to identify how to target relevant advocates to amplify a campaign and adopt a PRM approach. • Led ‘Mouthwatering’ playbook, integrating knowledge from pioneering digital research approaches, traditional semiotics & Neuroscience techniques.• Created simple Brand Equity guidelines using multiple data sources. Show less

some examples of my achievements include:• Embedded Homecare Market Mix Modelling projects to establish clear principles on Return on Investment. Actions drove Retailer Promotional Planning & Media channel buying to drive efficiencies and £.• Led key media pilots across the portfolio, championing new thinking in understanding the impact of media upon sales uplifts. Actions influenced Social Marketing communications planning & activation

some examples of my achievements include:• Delivered consistent approaches & benchmarks to optimise ROI metrics for Marketing investment & brand equity across drinks portfolio.• Led consumer learning to drive Nutritional Drinks Innovation Pipeline (3+ years out) via consistent NPD generation principles & process – managing concept generation & concept writing coaching. Outputs created flavour roadmap segmentation across brands.• Co-developed Internal Employee Database for relevant… Show more some examples of my achievements include:• Delivered consistent approaches & benchmarks to optimise ROI metrics for Marketing investment & brand equity across drinks portfolio.• Led consumer learning to drive Nutritional Drinks Innovation Pipeline (3+ years out) via consistent NPD generation principles & process – managing concept generation & concept writing coaching. Outputs created flavour roadmap segmentation across brands.• Co-developed Internal Employee Database for relevant research projects, driving business cost savings.• Led ‘Trendscape’ initiative – identifying & embedding macro-trends to Brand and Category teams. • EmbeddedConsumer Segmentation insights into commercial Brand Planning initiatives. Show less