• Prepare Monthly Competitor analysis, sales forecasts and industry trends to evaluate the latest market conditions. • Analyze and update competitor product specifications alongside social and political factors that will affect pricing and future model development. • Involved in all Pre and Post Launch activities. e.g responsible for organizing marketing events, motor shows, merchandizing, product displays and press kits. • Prepare briefs for creative agency for brochures, website and other promotional materials. Defining requirements and setting KPIs. • Collaborate with Design agency in updating segment website and development of microsite in compliance with head office regulations. • Work closely with media buying agency for SEO, SEM and lead management ensuring that all advertising tools e.g paid, owned and earned media are communicating to both new target audience and existing customer base• Facilitate contract negotiations for billboard, digital and radio advertising• Analyze and negotiate Legal Aspects of Marketing contracts.• Coordinate the production of a wide range of marketing communications and literature.• Proof reading for all marketing material, both print and online. • Monitor ongoing press coverage of the company and competitors. • Coordinate marketing research (SBIS - Strategic Brand image survey) to measure brand awareness.• Conducted customer surveys (NCBS – New car buyers survey) to analyze competitors and understand the demands of the market. • Analyze all GCC NSC (National sales companies) quarterly marketing plans to synergize and align their marketing activities to the Objectives and Strategy of the company and to identify best practices. • Assisted marketing managers with general duties of administration.• Participated in weekly team meetings and other key meetings to gain exposure to the business

• Managed Administration, HR and Operational matters.• Managed, organized and updated payroll files, employee records, performance appraisals, correspondence, charts and reports. • Assisted in overhauling all job descriptions. “Shadowed” and interviewed employees to construct an accurate assessment of the duties and skills required for each position.• Assisted in creating and delivering employee training and new hire orientation materials.• Coordinated and managed complaints and claims process at all Cost Centers, coordinating between sales, ticketing and the legal advisor offices for Process Improvement• Interpreted Policy and Procedure manuals and employee handbook for the departments. Administered departmental regulatory policies at all Cost Centers and monitored compliance. • Negotiation / preparation of all marketing and sales Contracts & Agreements.• Coordinated with Legal Advisor on all Legal Matters such as Legal Notices, Civil Suits and Contract infringements• Assisted with special projects.

• Organize and coordinate Manager’s calendars, travel arrangements, visa, accommodation and expense reports. • Prepare a wide range of communications, reports, documents, spreadsheets, and presentations• Schedule and co-ordinate meetings, appointments and events

• Involved in booking, ticketing, check-in, and hotel reservations. • Addressed customer inquiries, proposed suggestions, provide guidance, identify and investigate customers problems• Resolved an average of 400 inquiries in any given week and consistently met performance benchmarks in all areas (speed, accuracy and volume).• Responsible for analysis of monthly, weekly and daily sales reports.• Responsible to check preflight status and conducts post flight analysis to provide updates on flight delays and operations.