· Developed the strategic framework for the domestic foodservice programs· Led innovation sessions at national chain accounts · Ensured that all marketing materials and campaigns adhere to brand standards· Lead direction of proprietary Patron Study to gain an understanding of consumers’ sentiments on potatoes· Created briefs to ensure ad agency was on track with goals and objectives· Presented webinar to the potato industry on proprietary Patron Study findings and secondary research· Manage marketing agency by directing them on marketing programs and media buys· Created new content for Potato University platform to educate the industry on all things potatoes· Reviewed website and program analytics to measure performance· Created presentations for the industry based on trends from Datassential and Technomic· Manage marketing budget

· Managed all aspects of Dot Foods account with key stakeholders· Created marketing programs for Dot Foods and other food distributors· Responsible for analyzing sales data and determining trends for production· Managed LTOs at National Chain Accounts· Gained new product placement at Dot Foods and other distributors· Analyzed production capacity and product allocation for customers based on capacity constraints - liaison between sales, production, and distribution teams· Responsible for managing sales to Hawaiian region· Accountable for creating sales strategies and tactics for sales team implementation· Created tools by segment to convey features and benefits of products· Responsible for providing onboarding, coaching, and ongoing training to three direct reports· Conducted culinary and trend-based ideations at chain accounts, presenting research and new menu concepts· Responsible for planning and attending all external foodservice events

Responsible for overall Marketing Strategy for Kikkoman Sales USA, Inc. Foodservice Channel. · Negotiated 3-year annual contracts at non-commercial accounts (Sodexo, Aramark, Compass, Premier), responsible for reviewing and redlining all foodservice contracts· Managed Advertising and PR Agency and overall marketing communications program· Successfully launched 3 – 5 products annually from concept to launch· Provide leads and sales tools for field sales and broker teams· Networked with celebrity chefs to gain awareness of products and led influencer programs· Analyzed various marketing research tools to make fact-based decisions for strategy and product launches· Presented frequently to senior leadership, including the chairman from Japan

Responsible for National Advertising strategy including TV, Print, Digital.Managed all aspects of Shopper Marketing Programs - including FSIs, In Store Promotions, Mobile Coupons.New Product Development for Retail Items.

Give direction& provide skills to various small businesses on marketing plan, marketing strategy, social media, public relations, grass roots marketing, logistics and customer service. Clients include restaurants, property management and logistics/technology companies.

Manage e-commerce business through Amazon.com and eBay, Website Development and Social Media. Business Development. Created forecasting planning tool for greater visibility into forecast.

Lead in class discussions and online group discussions. Asked by Dean of School of Business to create new curriculum for marketing management course.

Managed all aspects of Mashed Potato portfolio including new product launches, packaging, forecast, competitive analysis, product improvement, sales tool creation, budget management, cross functional team leadership, marketing strategy, P&L and sales support.

Managed Trade Spend Programs, Pricing, Program and Volume Analysis, Primary Supplier Agreements & Negotiations with Sysco, US Foods, PFG, Shamrock, FSA and independent distributors.

Go to Market Strategy, Promotional Development, Product Branding, Advertising, PR, Communications, Sales Tool Creation. Managed and Mentored Direct Report.

Marketing Research, Customer Presentation Creation and Delivery, Consumer Insights, Trends and Menu Development.

Data Analytics, Creation of Data Mapping Tool, Process Improvement, Report Development