- Analysed user behaviour and campaign data using SQL and Python, generating insights that led to a 15% increase in feature adoption and a 20% boost in user engagement.-Developed and maintained dynamic dashboards with Tableau and Power BI, delivering visual insights for senior management and enabling data-driven decisions across product and marketing teams.-Designed, executed, and interpreted A/B tests to evaluate marketing campaigns and UI changes, providing recommendations for… Show more - Analysed user behaviour and campaign data using SQL and Python, generating insights that led to a 15% increase in feature adoption and a 20% boost in user engagement.-Developed and maintained dynamic dashboards with Tableau and Power BI, delivering visual insights for senior management and enabling data-driven decisions across product and marketing teams.-Designed, executed, and interpreted A/B tests to evaluate marketing campaigns and UI changes, providing recommendations for cost-efficient acquisition strategies.-Collaborated cross-functionally with product, engineering, and business development teams to integrate data insights into strategic road maps, contributing to a 30% increase in user retention through targeted tool enhancements.-Analysing and optimising key metrics such as CTR (Click-Through Rate), CVR (Conversion Rate), ARPU (Average Revenue Per User), Retention, and LTV (Lifetime Value) to drive cost-effective customer acquisition.-Leveraged KMeans clustering and Non-negative Matrix Factorisation (NMF) to segment customer base into actionable cohorts based on behavioral and demographic data-Developed distinct customer profiles to enhance targeted marketing and personalised customer experiences.-Analyzed customer purchase patterns, preferences, and engagement metrics, enabling data-driven decisions that improved customer retention and lifetime value. Show less

-Analyzing large datasets to identify trends, patterns, and correlations related to loan applications, credit scores, and customer behavior.-Creating reports, dashboards, and visualizations to present data insights to stakeholders, including business leaders, product managers, and marketing teams.-Designing and analyzing experiments to measure the impact of product features, marketing campaigns, and other business initiatives.- Customer Segmentation: Analyzing customer data to… Show more -Analyzing large datasets to identify trends, patterns, and correlations related to loan applications, credit scores, and customer behavior.-Creating reports, dashboards, and visualizations to present data insights to stakeholders, including business leaders, product managers, and marketing teams.-Designing and analyzing experiments to measure the impact of product features, marketing campaigns, and other business initiatives.- Customer Segmentation: Analyzing customer data to identify segments, behaviors, and preferences, informing marketing strategies and product development.-Developing and implementing data-driven approaches to detect and prevent fraudulent activities, ensuring the security of customer data. Show less

-Conducted comprehensive analysis on a portfolio of loan products, contributing to a 35% increase in sales through targeted campaign strategies based on market trends and customer behavior analytics.-Managed the tracking and reporting of weekly sales performance metrics, providing actionable insights-Conducted detailed competitor analysis reports that informed strategic adjustments, allowing for a more competitive positioning of loan products in the market.-Developed data-driven… Show more -Conducted comprehensive analysis on a portfolio of loan products, contributing to a 35% increase in sales through targeted campaign strategies based on market trends and customer behavior analytics.-Managed the tracking and reporting of weekly sales performance metrics, providing actionable insights-Conducted detailed competitor analysis reports that informed strategic adjustments, allowing for a more competitive positioning of loan products in the market.-Developed data-driven pricing plans for loan products through competition analysis, market conditions, and internal cost structures; this resulted in a 15% increase in profit margins. Show less

Generate leads and managed funnel of cold calls for sales Maintaining thorough knowledge of company products and services Dealing with customers feedback, enquiries and complaint while maintaining calm and professional demeanor in challenging circumstances Reviewed and verified transactions to ensure proper processing according to establish quality standards Assessed needs of customers ,suggesting products and services accordingly

-Telesales and telemarketing-Oversees the sale process to attract new clients-Implementing Marketing plan in order to maximize business performance and increase sales-Building up a quality network of business relationship-Negotiating loan terms and conditions with customer-Initiate and coordinate development of action plan to penetrate new markets