Jane Evans Email & Phone Number

Telford, England, United Kingdom

Telford, United Kingdom

• Production of marketing plans in conjunction with the Senior Acquisition Manager including forecasting and budgeting.
• Delivery of paid digital lead generation activity.
• Monetisation development of PDSA’s owned channels to drive new prospects and supporter on-boarding.
• Project management of acquisition and prospecting supporter journeys and touchpoints, including engagement and donation asks through multiple channels.
• Working with a wide range of internal stakeholders to… Show more
• Working with a wide range of internal stakeholders to break down silos and barriers to acquisition opportunities, producing scalable process plans, business rule implementation and managing infrastructure changes.

Telford

• Created and delivered marketing plans across the Kare Plus Group of companies.
• Lead generation for franchise sales.
• Delivered a consistent and blended Kare Plus brand across a network of 78 franchised businesses.
• Supported franchise owners by producing marketing collateral, communications and signage to position their businesses as a local arm of a trusted and recognised national healthcare brand.
• Managed three Kare Plus websites, back office portals and… Show more
• Managed three Kare Plus websites, back office portals and functionality.

Oswestry, Shropshire

• Planned, led and managed all marketing activities, developed and delivered marketing strategy including acquisition and retention planning.
• Executed roll-out of newly developed brand, produced over 40 separate items of collateral across the organisation, ensuring consistency, tone of voice and maximum exposure of the brand across all touchpoints.
• Wrote the 2017 marketing plan and associated budget. Managed expenditure against plan for marketing and fundraising.
• Formulated… Show more
• Formulated direct marketing strategy and delivered integrated marketing campaigns utilising digital and traditional marketing to enhance and strengthen the brand.
• Managed creative agency relationships.

• Developed and delivered the legacy marketing strategy.
• Planned, scheduled and targeted integrated campaigns through multiple channels to increase awareness and to recruit, convert and retain supporters within the legacy marketing programme.
• Directed and coordinated the production of marketing collateral, managing the creative process and activities of external and internal creative agencies, as well as the procurement of print and direct mail.
• Continuously reviewed and refined… Show more
• Continuously reviewed and refined supporter journeys and experiences of touchpoints with PDSA and legacy marketing.
• Line management and staff developmental responsibilities, including systems training and support for a homebased team.

• Managed legacy recruitment and retention campaigns, developing new insight led propositions.
• Refined fulfilment procedures, instigated significant system improvements to drive efficiency.
• Established a specific look and feel for all legacy collateral to integrate with a national TV advertising campaign.
• Delivered a module within the organisation’s database to enable all inbound communications to be retained electronically and all outbound communications to be generated from… Show more
• Delivered a module within the organisation’s database to enable all inbound communications to be retained electronically and all outbound communications to be generated from the database, facilitating access for a call.
• Produced, wrote and directed a promotional legacy film.

Telford, United Kingdom

• Delivered the legacy marketing plan.
• Provided customer support on a one-to-one basis for donors considering leaving a legacy to PDSA, including specific solutions to numerous technical and legal issues which arose as part of the will making process.
• Integrated separate legacy management and marketing CRM systems into PDSA’s bespoke supporter database.
• Developed a legacy conversion and supporter retention newsletter.
• Created a solicitor database, repurposed data for an… Show more
• Created a solicitor database, repurposed data for an enhanced legacy supporter journeys and broke down barriers to will writing. Show less

Shrewsbury, United Kingdom

• Created and delivered a marketing plan to drive footfall, responsibility for collateral, events and promotions.
• Duty Manager responsibilities for the shopping centre
• Town Centre community liaison, representing the shopping centre at local business groups and council meetings.

Shrewsbury, United Kingdom

• Produced technical veterinary information, sales support literature, wrote and produced company newsletters. Managed trade stand presence and produced supporting collateral for the veterinary conventions programme.
• Responsible for marketing specific product categories.
• Delivered sales campaigns for veterinary practice customers including point of sale and supporting collateral.

Diploma In Direct & Digital Marketing

Post Graduate Diploma In Marketing

Business Administration And Management, General

Education record